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Front-Load Your Lead Attraction #tomferryshow

What does it mean to front-load your lead attraction? It’s using the first half of the year to go as hard on marketing as possible because that’s the most important time – especially in a year like this one. So why is it the most important…

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The Rules of a Solid Database Marketing Plan

Your database marketing plan shouldn’t be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business. In this…

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Video Marketing for Business: 5 Creative Strategies That Work

Video Marketing for Business: How to Generate More Business with Video In today’s digital world, video marketing is one of the most powerful tools you can use to grow your brand, build trust, and generate leads. Whether you’re a seasoned…

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Brainfood for Real Estate Video Creation & Distribution

Jason Pantana is the go-to coach for real estate video creation and content strategy. Over the last two years on This Week in Marketing, he’s released some of the most groundbreaking tactics for agents to reap extraordinary results from their real…

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Referral Marketing Strategies for Real Estate: 6 Modern Ways to Get More Referrals

Find Your Referral Marketing Strategy A referral marketing strategy for real estate agents remain one of the most effective ways to generate consistent, high-quality leads. In this post, you’ll discover modern approaches to building a strong real…

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The Biggest Mistake with Real Estate Lead Follow Ups

Real Estate Follow Up: Mastering the Most Overlooked Key to Success Real estate lead follow up is one of the most overlooked yet powerful drivers of long-term success in this business. Whether you’re working online leads, referrals, or past…

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6 Real Estate SEO Strategies to Attract Sellers

What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about…

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5 Questions to Ask Before You Start Geo Farming

5 Questions to Know if Real Estate Geo Farming is Right for You Before we dive into any of the questions you need to ask yourself before starting your geo farm, let’s start off with WHY geo farming is so important… Simply put, geo farming is…

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The Real Estate Listing Presentation: A How-To Guide

A How-To Guide for a Real Estate Listing Presentation The real estate listing presentation… The secret weapon of any successful listing agent.  It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing…

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24 Ultimate Listing Generation Tactics Pt. 4

Here we are! The fourth and final part of Jason Pantana’s Ultimate Listing Generation Tactics! Over the last four weeks on This Week in Marketing, Jason has laid out a list of the 24 best listing-generation tactics that are working for agents…

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24 Ultimate Listing Generation Tactics Pt. 3

Jason Pantana’s list of Ultimate Listing Generation Tactics keeps getting better and better! This episode of This Week in Marketing picks up with Part 3 of 4 of Jason’s 24 Ultimate Listing Generation Tactics. You’ll learn the next six…

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Maximizing Expired Listings for Lead Generation

Tips for Pursuing Expired Listings as Lead Generation If you haven’t made expired listings a regular part of your lead generation, it’s worth asking why. Is it because you’re scared of getting rejected? Are you worried about letting them down?…

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