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4 Custom-Trained GPTs to Scale Your Real Estate Business

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom-trained GPTs then you’re overlooking a huge advantage. In this episode of This Week in Marketing, Jason Pantana will unlock ChatGPT’s…

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Fundamental Instagram Tips for Real Estate Agents

Let’s boil down the best Instagram tips for real estate agents. Real estate is a visual industry. The old adage “a picture is worth a thousand words” is particularly true in the realm of selling properties. In the age of social media,…

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Instagram Updates and Trends for Real Estate Agents

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them. In this episode of This Week in Marketing, Jason Pantana talks with one of the…

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A 100-Day Plan for Listings #TomFerrryShow

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market. We’ve given you LOTS of strategies, but what you really need is a plan. In this episode…

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Introducing TomAI – The Best Real Estate AI of All Time

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

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Data to Dollars: Marketing as the Knowledge Broker

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the…

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Maximizing Listing Leads Before the Interest Rate Drop

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing. There…

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How to Contact Expired Listings | A Checklist

How to Get Expired Listings If you want to know how to get expired listings, the answer is simple… Contact them! It’s what they’ve been waiting for! Well ok, it’s not that simple, because it does require you to contact them in the right way,…

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