Search Results for: marketing

Hire a real estate marketing professional to free up your time for appointments. Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time-consuming. Between the technical knowledge and…

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent.  Last week on This Week in Marketing, Jason covered what it takes to create…

Break the ice with a real estate text message script. There’s a lot to love about real estate scripts. Especially real estate text message scripts. For starters, they’re short, simple, and take so little effort. But best of all, they actually…

In today’s shifting real estate market, ensuring that a listing doesn’t linger is crucial empower sellers. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the…

Get a Stunning Presentation with this Listing Appointment Checklist A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. 🙃 What’s your No. 1 priority…

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key.  In this episode of This Week in Marketing, Jason…

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness?  That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll…

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting…

How to Write Marketing Emails That Actually Serve Your Purpose  You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates…

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, and everyone is generally getting distracted.  When that happens, how can you adjust your…

Luxury Real Estate Marketing Isn’t Like Any Other Type of Marketing Luxury real estate marketing is a whole different ballgame. If you want to move into high-end listings and attract affluent buyers and sellers, your approach must evolve. The…