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A 100-Day Plan for Listings #TomFerrryShow

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market. We’ve given you LOTS of strategies, but what you really need is a plan. In this episode…

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Introducing TomAI – The Best Real Estate AI of All Time

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

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Data to Dollars: Marketing as the Knowledge Broker

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the…

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Maximizing Listing Leads Before the Interest Rate Drop

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing. There…

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Database Marketing for Listing Referrals

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with. It’s…

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