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Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy. In part two, we discuss: The importance of just being yourself…

New Agents’ Guide to a Realtor Business Plan My alternate title for today’s blog was going to be “The Procrastinator’s Guide to Business Plans for Real Estate Agents.” But I don’t want to call you out like that. Because look… I get…

“In two years, you’re gonna wish you did this two years ago.” That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay. For today’s episode of This Week in Marketing, I was…

I’ve got 5 ideas to share with you today. The only thing that ties them together is they are all things you should be doing early the year. Otherwise… …Some will help you stand out. …Others will keep you on track. …And…

Our newest show, “This Week in Marketing” launches with a doozy of a guest… If you don’t recognize the name Eric Simon, you surely know him as @thebrokeagent. Eric launched The Broke Agent Instagram account six years ago and has since…

Thirty-two years of my life have been in the real estate industry. And in that whole time, right now is absolutely the single greatest financial opportunity for real estate professionals that I’ve ever seen. It’s an exciting time to be alive and…

Tax Write Offs for Real Estate Agents to Save Money Tell me if this sounds familiar… You’re approaching the end of a great year and suddenly it hits you – Uncle Sam is going to take a big bite out of your income come April 15.So what do you…

I’m bullish on 2022 – in case you hadn’t noticed. I’m predicting tons of opportunity for ambitious agents… But to fully capitalize on it, you can’t just “wing it” and hope for the best. You need a plan. And that’s what…

87% of Real Estate Agents Fail. Here’s Why. While the real estate agent failure rate may seem shocking to some, it’s the stark reality of the industry. However, this doesn’t mean you should give up before you get started. Below, we’ll dive…

How to Create a Google Map of Your Sold Homes Realtors, more than anyone, work in a geographically based industry. We tell our clients all the time — location, location, location — yet when it comes to analyzing our own business, most of us have…

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders, and CEOs, and they’re all gearing…

How to Overcome Real Estate Objections with Proven Scripts In real estate, objections are part of the job. Whether you’re meeting with buyers or sellers, you’re going to face questions, concerns, and hesitations. But here’s the truth:…