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Your Real Estate Marketing Budget: Plan, Track, Succeed

Marketing strategies, just like any other business asset, are best when diversified. The problem is, the more comprehensive your marketing playbook, the more difficult it can be to gauge how much you’re spending vs. how much you’re making. That…

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Tips & Scripts for Online Real Estate Videos

Online Real Estate Video Scripts and Tips Real estate videos have become one of the most powerful marketing tools in the industry. If you want to attract new leads, build trust with your audience, and stand out from the competition, you need to…

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The Top 21 Most-Read Blogs of 2021

I’m bullish on 2022 and can’t wait to get started. But before we move forward, let’s take one last look back at the year that was 2021. Whether you’ve followed every word or only read the blog sporadically, I want to make sure you don’t…

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TEAM SPOTLIGHT: 5 Tips for Enhanced Team Strength (And Sanity) in a Crazy Market

By Debbie Holloway, Head of Team+ Coaching As Realtors, we’re used to the hustle and bustle of showing and listing property… Negotiating offers, attending inspections, and closings… Cheers and hugs for our clients upon the successful…

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TEAM SPOTLIGHT: Establishing a Meaningful & Attractive Team Culture

By Debbie Holloway, Head of Team+ Coaching Deciding to build a team is easy. Deciding how to structure your team and onboarding agents is easy. The most difficult part of building and sustaining a profitable team boils down to one thing… culture….

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TEAM SPOTLIGHT: A Proven 100-Day Plan to Successfully ‘Onboard’ New Agents

By Debbie Holloway, Head of Team+ Coaching Onboarding your sales agents is a critical part of building a profitable and happy team. This is where you can “make it or break it” when it comes to having a great culture the solid team I’ve…

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TEAM SPOTLIGHT: Why Establishing Clear Expectations is Essential to Your Success

Editor’s note: I put TEAM SPOTLIGHT on temporary hiatus while more pressing matters took center stage due to the pandemic. Today, this recurring blog from Debbie Holloway returns with an important topic… setting appropriate expectations for your…

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TEAM SPOTLIGHT: How to Establish Solid Hiring Practices & Nail Your Pay Structure

Editor’s note: Today we present the third installment of TEAM SPOTLIGHT, a recurring blog from Debbie Holloway focusing on team building in today’s increasingly team-oriented real estate industry. If you missed the first one on “To Team or…

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TEAM SPOTLIGHT: Structuring Your Team for Maximum Profitability

Editor’s note: Today we present the second installment of TEAM SPOTLIGHT, a recurring blog from Debbie Holloway focusing on team building in today’s increasingly team-oriented real estate industry. If you missed the first one on “To Team…

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TEAM SPOTLIGHT: To Team or Not to Team?

Editor’s note: Today we launch the inaugural edition of TEAM SPOTLIGHT, a recurring blog focusing on team building in today’s increasingly team-oriented real estate industry. And we’ve got the perfect person to bring you this knowledge. Debbie…

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Member Spotlight: Jacquie Othen

Jacquie shares her story and experience with the Tom Ferry Coaching Program: “I was fortunate to have climbed the corporate ladder early in life. I had an amazing corporate job but decided I would make my father happy and finally get into real…

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Member Spotlight: Sandra Pike

Sandra shares her story and experience working with Tom Ferry – Your Coach: “I’ve been a Realtor since July 2010. I was really fortunate when I first started because the owner of the brokerage was my mentor. But in 2013, he sold the brokerage…

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