A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

9 Challenges to Overcome When Learning How to Scale Your Real Estate Business When you’re figuring out how to scale your real estate business, it can feel thrilling and overwhelming all at once. Scaling means moving beyond solo agent success into…

How to Hire a Real Estate Transaction Coordinator If you don’t have a transaction coordinator as part of your real estate team (some people call them a “transactional coordinator”), you’re probably familiar with this situation: Awesome! I…

The Best Sources for Real Estate Lead Generation Are you entering every day with a predictable flow of real estate leads, or are you constantly hunting for your next deal? Here’s the reality: leads for real estate don’t just “show up.” You…

Find Your Referral Marketing Strategy A referral marketing strategy for real estate agents remain one of the most effective ways to generate consistent, high-quality leads. In this post, you’ll discover modern approaches to building a strong real…

How to be a successful real estate agent today is different than it was even just a few years ago – in some ways. It’s a new world out there and sometimes it can feel like everything has turned upside-down and nothing is the same. New agents…

Real Estate Conversion Tips for Agents Who Want More Buyers to Say Yes Want more clients to say yes? It starts with better real estate conversion tips and fewer buyer mistakes. Learning how to connect, consult, and convert buyers into loyal clients…

Real estate feels like a war, strategize and lead like Napoleon. It seems like an appropriate time for the release of the new Napoleon movie, doesn’t it? When you combine all the shifts in the market, the economy, and our industry, it’s apparent…

Real Estate Video Creation Hacks from the Industry’s Top Influencers Video creation is one of the most effective tools for growing your real estate brand, generating leads, and connecting with clients. But if you are not creating video content…

Hacks to Meet Goals You’ve Set for Yourself So you set a goal… and then what? Maybe you started strong, full of energy and intention. But as soon as that initial excitement wore off, you lost momentum and drifted off course. Sound familiar?…