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Lead Generation

Lead Generation

5 Luxury Real Estate Marketing Tactics That WORK

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step,…

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5 Real Estate Mistakes for New Agents to Avoid

Real Estate Mistakes to Avoid When Starting Your Career New agent, rookie, newbie, upstart… whatever you want to call yourself, you just finished your real estate education and you’re in an all-new world. You feel all alone… and desperate to…

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The NAR Lawsuit: Where Do We Go from Here?

The NAR Lawsuit against agent commissions is now a class action. Buyside might be going bye-bye, and people are scared. But what can you do about it? If you’re nervous about the NAR lawsuit, it’s hard to blame you… The National Association of…

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3 Essential Marketing Channels that Cost Next to Nothing

What are the most essential marketing channels that every agent needs? As a real estate professional, you have incredible flexibility and a world of options to consider when deciding how to run your business. You may have even heard me say…

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4 Overlooked Real Estate Opportunities in a Down Market

When I hear agents complaining about the real estate market and acting as if they just need to wait it out until they can get back on track or start growing again, it makes me a little sad. It also makes me more than a little frustrated. Because not…

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9 Real Estate Automation Tools to Save Time and Energy

Let’s talk about real estate automation… Here’s a hard truth to start today’s blog… Real estate agents in 2023 need to be doing more than any one person can manage in a day. You need to be putting out more marketing, having more…

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Year-End Recap: Looking Back to Prepare Yourself for 2023

We’re just three days away from the start of the new year… How are you feeling about it? Are you ready? Honestly ask yourself, “Am I committed to prep my business for the new year and get the most out of 2023?” To help you enter the new year…

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My Big Plan for 2023

Can I get real with you? You may have heard me say that I truly believe I’m at my best when my back is to the wall and I’m thrust into “wartime general” mode. And right now, the real estate industry kinda feels like we’re under attack –…

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