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Lead Generation

Lead Generation

The Power of Pinterest for Real Estate Agents: 8 Tips to Get Started

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said, it’s not exactly social media or a search engine – Pinterest is a discovery […]

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Using Q1’s Metrics for Q2’s Roadmap: Time to Refine the Plan

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than most. Because this isn’t the fun article. You’re here because you’re […]

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Building Your Brand Bible: 9 Steps to Developing Your Marketing Presence

Everyone knows that good branding will make people take you more seriously. But truly powerful branding can alter your own psychology, making you more confident and motivated. The most important aspect of branding is consistency, and this can be daunting to have to constantly keep up with, especially once you begin expanding your business and […]

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Video Your Way: 5 Options to Generate More Business with Video… on Your Terms!

Unless this blog is your first exposure to me, I’m pretty sure you know my feelings about video. We’re living in a video-first marketing environment… …yet many agents are still afraid to step in front of the camera. Those who have adopted video are building rapport with their audiences and naturally attracting new business. Meanwhile, […]

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The Top 12 Lead Generation Sources for Real Estate Success – #TomFerryShow

Whether you’re a brand-new realtor with a fresh license or a seasoned professional ready to grow your team, one thing is for sure – you need to incorporate a good real estate lead generation process into your real estate marketing strategy. Like anything else, the technology behind lead generation is constantly evolving, and it can […]

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Removing the Mystery from 2022 Business Planning

My alternate title for today’s blog was going to be “The Procrastinator’s Guide to 2022 Business Planning.” But I don’t want to call you out like that. Because look… I get it. I know how busy agents were in 2021. You were probably scrambling to get a buyer’s offer accepted or closing one last sale […]

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5 Action Items to Kickstart Your Success in 2022

I’ve got 5 ideas to share with you today. The only thing that ties them together is they are all things you should be doing early in 2022. Otherwise… …Some will help you stand out. …Others will keep you on track. …And doing all five will certainly kickstart your year into high gear. Let’s get […]

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The Top 10 Listing Lead Sources Every Real Estate Agent Should Consider

Every market has one or two agents who just seem to get every listing. Wouldn’t you love to approach those heavy hitters in your area and find out how they do it? To ask them point blank, “How are you getting so much business?” Well, lucky for me, I have access to lots of heavy […]

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