Attention-Grabbing Real Estate Video Ideas to Get More Business

December 1, 2025

Check out these attention-grabbing marketing tips and killer real estate video ideas!

Sometimes the job of a real estate coach is to cut through the excuses agents use to avoid the actions that truly drive growth. In today’s world of real estate videos and a video first marketplace, hesitation is the enemy of momentum.

We all know buyers and sellers respond to real estate video marketing because it brings your expertise to life. Yet far too many agents are still shivering in fear of pressing that RECORD button and fall back on the same stories like, “I want to film more real estate videos, but I do not know what to say” or “I need more real estate video ideas before I start.”

That stops today.

Should a real estate agent make videos?

Yes, every real estate agent should make videos because real estate video marketing is one of the most effective ways to increase visibility, build trust, and stay competitive. When you consistently create real estate videos, you give potential clients a chance to connect with your expertise before they ever meet you. This is why video marketing in real estate shows strong long term returns across search, social, and AI powered surfaces.

What is a reasonable budget for real estate videos?

A reasonable budget for real estate videos can start small and scale as your business grows. Many agents begin with a low cost setup and upgrade as their marketing budget increases. What matters most is consistency. Even modest real estate video marketing can outperform more expensive tactics when executed consistently and aligned with a strong marketing content calendar.

Let’s dive into some real estate video ideas that are simple to create and strong enough to position you as a trusted voice in your market. These are the kinds of ideas for real estate videos that support long term authority and tie directly into your overall real estate marketing strategy and marketing calendar.

We will start with listing attraction videos, but remember that consistent video marketing in real estate also supports your marketing content calendar, your SWOT analysis, and your marketing budget. When you approach real estate video marketing with intention, you start producing the kind of video ideas for real estate agents that make your brand more visible, more relatable, and more profitable.

Video Idea No. 1: Selling in [Your City]? Avoid this $25,000 Mistake!

What is the most costly mistake homeowners tend to make when selling a house? You can surely think of something compelling.

Then here is a real estate video idea. Make a video about it and tailor it directly to your market. It does not need to be long. Hook the viewer with a bold statement, establish your expertise, explain the problem, and show the solution. One video done and you are already ahead of most agents.

Video Idea No. 2: How to Sell Your [Specific Property Type] Home for Top Dollar

Does your market include property types that naturally differentiate themselves? Waterfront homes, luxury real estate, gated communities, mountain properties, golf course homes, or equestrian estates each offer unique talking points.

Create videos for each category. By segmenting your expertise into multiple real estate videos, homeowners will feel confident that you understand their needs and speak their language. This is powerful real estate video marketing that builds trust before you ever walk into a listing appointment.

Video Idea No. 3: How to Prepare Your Home to Sell for Top Dollar

You already share these tips on every listing appointment. Landscaping upgrades, simple repairs, staging basics. Take that guidance and turn it into a helpful, evergreen video.

Video Idea No. 4: Selling Your [Your City] Home for the Highest Price

Share the trends that are hot in your market. Explain what drives higher offers, which updates yield the best return, and what buyers prioritize right now. This is one of the strongest ideas for real estate videos because it positions you as a voice of authority.

Video Idea No. 5: Downsizing Your [Your City] Home – 15 Tips You Should Know

Speak directly to a specific customer type. Downsizers often need clarity, direction, and reassurance. If you were sitting across from a couple who lived in their home for 22 years, what would you tell them? Put that in a video. These are the video ideas for real estate agents that create meaningful connection.

Video Idea No. 6: Selling in [Your City] and Leaving the State – A How To Guide!

People moving out of the area face different decisions than those relocating locally. Share your best tips, outline the necessary steps, and highlight the power of your referral network to support them wherever they go. Helpful real estate videos like this often perform extremely well in search results.

Recap: The Best Apps & Software for Real Estate Agents FAQ

What apps help real estate agents create videos?

Video editing apps like CapCut, InShot, and Adobe Premiere Rush make it easy for agents to produce professional real estate videos quickly.

What is the best software for organizing real estate video ideas?

Project management tools such as Trello or Asana help you keep track of your real estate video ideas and plan them around your marketing calendar.

What apps help real estate agents market their videos?

Social scheduling platforms like Later or Buffer support broader video marketing in real estate and help you stay consistent.

Where can real estate agents learn better video skills?

Agents can learn strong video skills by working with the best digital marketing coaches or through online training inside our coaching ecosystem.

Video Idea No. 7: Do I Have to Sell My Home in [Your City] When I Move to [New Location]?

Some cities traditionally have migration patterns with others. If that’s the case in your market, make a video specifically advising those who might be considering that exact move.

For instance, I know I’m not the only one who’s recently left California for Texas, and I would’ve loved to watch a video preparing me for that move. And it would definitely make a positive impression when choosing my listing agent who understands my goals and where I’m headed.

Video Idea No. 8: Moving to [Your City]? 7 Local Insights You Should Know

Now let’s transition to a few buyer attraction video ideas, and this first one will unquestionably establish you as the local expert.

What would you tell someone who was moving to your town from out of the area?

I’m sure you could come up with 100 things, but whittle it down to 7 or 10 or whatever catchy number works for you, and then create a video.

You might want to mix in some local flavor like your favorite parks or restaurants along with tactical advice for their move such as what part of town they might prefer, current home price range, etc.

Video Idea No. 9: Buying an Investment Property in [Your City]: 7 Mistakes to Avoid

Working with investor clients is a great way to add diversity to your lead pillars, and making a video like this will surely attract them. Show off your local expertise and showcase your area to connect with locals and potentially attract out of town investors looking to buy in new markets.

Video Idea No. 10: Buying a Second Home in [Your City]: 6 Things You Need to Know

If you live and work in an area with lots of retirees and/or vacation homes, this is a perfect video to create.

Walk people through the highlights of your area, what they can expect from the home-buying process, the taxes and local fees they might need to know about, local Airbnb regulations (in case they’re interesting in renting the property when they’re not there), local recreation and more.

Video Idea No. 11: What $[Dollar Amount] Gets You in [Your Town]

This one has endless possibilities. You could create videos at all different price points featuring homes currently on the market or recently sold properties to give people an idea how far their money will go in your area.

Better yet, create this video starting at the airport, showing them potential places they could stay when visiting town, and then walk them through various properties inside the MLS.

Because of market fluctuations, this video might have a shorter shelf life than some of my other real estate video ideas, but it’s worth it because it’s uber-compelling to those who might be interested.

Once you create this video, I’d suggest you revisit it every six months or so to see if it’s still relevant. (If not, don’t take it down but DO create an updated version.)

Video Idea No. 12: Driving Tours of Every Community You Work

Now we’re getting into some more generic video ideas not necessarily targeting buyers or sellers, but they’ll still get you known throughout your community.

This first one is an idea championed by L.A. Rockstar Christophe Choo, who created driving tours of all the West L.A. neighborhoods and all their distinctive differences, noteworthy properties and his insights.

Even if your communities aren’t as glamorous as the Beverly Hills-adjacent neighborhoods Christophe serves, this is a surefire way to establish yourself as a local expert. And the beauty of these videos is that they live online forever, meaning more and more people will find you through them as time goes by.

Simply mount your camera on your windshield, describe the community while driving through it, make any minor edits, and then post it on your website and YouTube for eternity. Then do the same thing for the subdivision next to that one. And so on and so on.

Soon you’ll be the talk of the town and widely considered the local market expert.

Video Idea No. 13: 30 Questions About Real Estate in 30 Days

Here’s another simple one that has legs.

I’m sure you can think of 30 thought-provoking questions clients have asked you throughout your career.

Answer them one by one in a video series split over a monthlong timespan. Post them on all your social channels and create a buzz.

Video Idea No. 14: 22 Real Estate Lessons I’ve Learned Helping [Number of Past Clients] Families Buy & Sell a Home in [Your City]

Maybe your number isn’t 22. Make it whatever you want.

But sit down and think about some of the valuable lessons you’ve learned throughout your experience in the industry. Then share them with your community.

This video has a dual benefit – not only are you educating and informing people with valuable real estate advice, but in the process you’re also demonstrating your strong ties to the community and impressive years of experience.

Be sure to work in local references – what part of town you were working, etc., to further build those community ties.

Video Idea No. 15: How’s the Market in [Your City]?

While most of the real estate video ideas I’ve provided here have a long shelf life, this is a topic you should be tackling on a weekly (or monthly at the very least) basis.

During this recurring show, provide a glimpse at the national real estate landscape, then localize it and talk more in-depth about market trends, happenings, and your take on it. You can also tell your clients’ stories and show how you help people move on to the next stage of their lives by achieving their home buying and selling goals.

Remember: If It’s Not on Your Schedule, It Doesn’t Exist

I’ve given you lots of ideas and you could easily get overwhelmed if you try to create too many of these too fast.

My suggestion? Prioritize all 15 of these and slot them into your video shooting calendar, and then honor those commitments as sacred! Shoot one or two a week until you’re done.

I’d love to know your goal for shooting these videos. Send me a text at 949-216-5466 letting me know how many you’re committing to publish by this year’s Success Summit, October 5-7.

And be sure to grab your ticket before the price increase next week!