Let’s talk lead gen. You know as well as I do that real estate Google ads are a goldmine for ready to go bottom of funnel leads when you use them the right way. But here is the problem. Too many agents are just throwing money at Google ads with no real strategy, and they end up wasting their budget on clicks that do not convert.
That is not what we do. We play to win. That is why we created a simple playbook that walks you through real Google ads for real estate agents so you can stop guessing and start scaling with confidence. We even pulled back the curtain on how top teams structure Google real estate ads so you can model what already works instead of reinventing the wheel.
In this blog, we will focus on the core types of campaigns you can run inside real estate Google ads and how to choose the right option for your goals. If you are serious about tightening up your ad spend and building a steady flow of high quality opportunities, read this all the way through and then download the full case study.
What are Google real estate ads and when should you use them?
Google real estate ads are simply online advertisements that promote you, your listings, or your offers on the Google Search Network, YouTube, and partner sites. You should lean into google real estate ads any time you want more motivated buyers and sellers in a specific area, because the people clicking have already raised their hand by searching or engaging with real estate content.
How do Google ads for real estate agents actually work?
At the simplest level, google ads for real estate agents are paid placements that show up when someone searches for specific phrases or browses websites inside the Google ecosystem. When you set them up correctly, you only pay when someone clicks your ad and you send that traffic to a focused landing page that moves them to the next step.
Inside a strong real estate marketing campaign, you will often combine real Google ads focused on search intent with remarketing from google real estate ads and supportive branding from YouTube or Display so people see you again and again.
Are ads for real estate agents worth the investment on Google?
Well-built ads for real estate are absolutely worth the investment because they put you in front of people at the exact moment they are researching real estate decisions. The key is to track every click and call so you can refine your targeting, adjust your bids, and focus your budget on the keywords and campaigns that are actually converting.
How can real estate Google ads support my long term business growth
Real estate Google ads create a steady rhythm of new conversations so you are never fully dependent on referrals or market conditions. When you keep your campaigns running, refine your targeting, and keep testing new offers, these ads for real estate agents turn into a predictable source of appointments, closings, and repeat business.
1. Google Search Ads The Ultimate Lead Magnet
This is where the money is made with Google real estate ads.
When someone types in “best real estate agent in your city” or “homes for sale in your area” the goal is simple. Your search campaign puts you at the very top so you become the obvious choice.
Pro Tip: Use hyper-local targeting, highlight your unique value, and include a clear call to action. The most effective ads for real estate agents speak directly to a problem and offer a simple next step such as scheduling a call or requesting a home value review.
2. YouTube Ads Build Trust at Scale
Real estate video marketing is not the future. It is now.
YouTube ads let you show up in front of buyers and sellers while they are actively searching for property tours, market updates, and how to content. And the best part is that you can layer this on top of your search based real estate Google ads so your brand is everywhere your ideal client looks.
Two types of YouTube ads to know:
- YouTube Search Ads Your video appears at the top when someone searches real estate content.
- In Stream Ads These play before, during, or after other YouTube videos. Short clear messages that hook attention in the first few seconds work best.
Strategy: Run a short video ad introducing yourself, your market expertise, and a single offer. For example, invite viewers to get a quick pricing update or a five minute strategy call. When your video and your search-based ads work together, you build familiarity and trust at the same time.
3. Google Display Ads Stay Top of Mind
Ever visit a website and then start seeing that brand everywhere you go online? That is retargeting at work.
Google Display Ads put your face, listings, and brand message in front of your ideal audience while they browse the web. It is one of the simplest ways to stay visible and nurture people who already clicked one of your real estate Google ads but were not ready to move forward yet.
How to use them:
- Run a simple branding campaign that keeps you top of mind in your farm and surrounding areas.
- Retarget website visitors and landing page traffic from Google ads they come back when they are ready.
- Use compelling visuals such as your face, strong testimonials, or stunning property photos that match the promise in your Google real estate ads.
4. Discovery Ads Tap Into Passive Buyers And Sellers
Think about how often you check your Gmail promotions tab, your YouTube home feed, or the Google Discover feed on your phone. That is where Discovery Ads live.
Discovery campaigns are perfect for capturing attention, warming up colder audiences, and getting people into your world long before they type in a direct search. When you connect these campaigns with your core real estate Google ads, you create one simple message that follows people across multiple placements.
Best practice: Use high quality images, compelling copy, and a clear call to action such as Thinking about selling Question Find out what your home is worth today.
Stop Guessing And Start Winning With Real Estate Google Ads
Here is the truth. You cannot afford to waste money on random campaigns or copy and paste templates.
The agents who are winning with real Google ads are not throwing money all over the platform and hoping for the best. They are running focused real estate Google ads with a clear offer, a clean landing page, and follow up systems that turn clicks into conversations.
I want to give you that system.
Mastering Google Ads is a free case study where you will see exactly how Jenny and Charles Turner used Google ads for real estate to dominate their share of the Portland market. They walk you through how they structure Google real estate ads, how they split their budget across campaign types, and how they keep their cost per conversation incredibly low.
You will learn how to:
- Set up high converting campaigns the right way from the start
- Reduce wasted ad spend with smart targeting and negative keywords
- Write ad copy that stands out in crowded search results
- Generate ready to act clients at a cost that makes sense for your business
Stop burning money. Start closing more deals. Get the step-by-step Google Ads strategy that top agents are using right now. Google Ads will fill your pipeline when you use them correctly. With the right plan, real estate google ads and other google real estate ads can become one of the most important marketing channels in your entire business.
Recap: Google Ads For Real Estate Agents FAQ
How much should I budget each month for real estate google ads?
Many agents start with a small daily budget and then increase it once they see which campaigns and keywords are producing consistent conversations and appointments.
What is the biggest mistake agents make with google real estate ads?
The biggest mistake is sending traffic to a generic home page instead of a specific landing page that matches the promise in the ad and gives visitors one clear call to action.
How quickly can real estate google ads start producing results?
Real estate google ads can start generating clicks and inquiries within days, but the real power comes from optimizing your campaigns over the first few weeks so that every dollar is working harder for you.
Do ads for real estate agents work better on search, YouTube, or display?
The best plan usually combines search based ads for real estate agents with supportive YouTube and display campaigns so people see you across multiple touchpoints and remember your name when it is time to move.
