Donna Molet Takes Client Appreciation to the Next Level
Client relationships do not run on autopilot, especially once the transaction is over. That is why thoughtful client events remain one of the most effective ways to stay top of mind and deepen long term loyalty.
In a previous post, we shared how Rockstar coaching client Donna Molet approaches her annual client appreciation celebration. Her strategy is still one of the best examples of how to turn a single client event into a relationship-building and referral-generating experience. With planning season always around the corner, it is worth revisiting her approach for inspiration.
Start by watching this and try to tell me you could not use something like it.
What Is a Client Appreciation Event?
A client appreciation event is a deliberate way to strengthen relationships, express gratitude, and create shared experiences with the people who support your business. For real estate agents, these gatherings also serve as a powerful referral engine when done correctly.
By hosting meaningful client events, you reinforce your value long after closing and position yourself as a trusted resource in your clients’ lives. This is especially impactful for first-time homebuyers, who often benefit from continued guidance and homebuyer education. Even when education is not the focus, showing that support exists builds trust.
How Do You Throw a Client Appreciation Party?
A successful appreciation party starts with intention and planning. The goal is not just to host an event, but to create a moment that clients remember and associate with you.
That means selecting a venue that feels special, planning logistics well in advance, and sending a clear, friendly client appreciation event invitation early enough for people to commit. Below is Donna’s practical advice for making it all work.
Client Appreciation Party Tip 1: Create a Memorable Experience
Hosting a party at your office is fine, but it rarely feels memorable. While movie screenings and similar activities are popular client event ideas, Donna prefers experiences that encourage conversation and connection.
Her event takes place at a local botanical garden known for its annual holiday lights display. Tickets sell out quickly, so she partners with the venue to reserve a block in advance. The experience is open to the public, but access is limited, which makes it feel special.
People enjoy spending time with her, but they really want access to the experience.
Client Appreciation Party Tip 2: Plan Early and Budget Intentionally
The New England Botanic Garden at Tower Hill’s Night Lights event sells out most nights, which means tickets must be secured months in advance. Donna opens the event to all past and current real estate clients, allowing them to request tickets for family members with RSVP required.
With an 80-person cap, ticket costs, catering, and space rental add up quickly. Her total investment is significant, but she views it as a relationship-building expense, not a marketing gamble.
She also offsets costs by collaborating with trusted partners such as her lender, closing attorney, and a moving pod company.
Client Appreciation Party Tip 3: Use a Greeter to Free Your Time
If the goal of your client event is connection, you cannot spend the night managing logistics. Donna hires a greeter to handle check-in, distribute tickets or wristbands, and answer basic questions.
Her guests receive blinking neon bands, ordered in advance, which identify them as part of her group and make it easier to gather together. This allows Donna to focus on conversations, relationships, and learning more about her clients’ lives.
Those insights later inform pop-bys, closing gift ideas, and other thoughtful touches.
Client Appreciation Party Tip 4: Keep the Food Simple and Intentional
Impressive does not have to mean expensive. Donna focuses on approachable food options that work for both adults and kids. Her spread includes charcuterie for adults, grilled cheese and soup for children, and a hot chocolate bar that becomes part of the experience.
Food supports the atmosphere without becoming the focal point.
Client Appreciation Party Tip 5: Promote Clearly and Early
Timing matters. Donna schedules her event on a Thursday to avoid weekend conflicts and sends communications three weeks in advance. The initial outreach includes an e-vite, followed by text reminders to ensure visibility.
Clear messaging around RSVP requirements and guest allowances makes the client appreciation event invitation easy to understand and act on.
Client Appreciation Party Tip 6: Lead With Appreciation, Not Requests
Donna does not ask for referrals during her parties. The event is about gratitude, not transactions. When clients feel genuinely appreciated, referrals tend to happen naturally without being prompted.
This approach builds trust and goodwill that lasts far beyond the event itself.
Client Appreciation Party Tip 7: Extend the Impact Through Marketing
Donna hires a videographer to capture highlights and testimonials during her event. That content becomes valuable marketing material for social media and email newsletters, showcasing real client relationships and authentic experiences.
This is how one well-executed event can support your brand all year long.
Client Appreciation Event Ideas
The best client event ideas often come from what your city already offers. You do not need a massive budget to create a memorable experience.
- Local Art Galleries: An evening surrounded by local art creates a relaxed, conversational atmosphere.
- Community Centers: A flexible, budget-friendly option that can be customized to fit your theme.
- Winery or Brewery: Scenic, social, and often family-friendly with the right planning.
- Outdoor Parks: Picnics or barbecues with food trucks offer a casual way to connect.
- Culinary Classes: Interactive experiences that encourage shared learning and conversation.
- Historic Sites: Unique backdrops that elevate the feel of your event.
- Cruise or Boat Tours: Scenic and memorable for clients near the water.
Boost Your Referral Business
There is a simple paradox at work here. When you give freely and focus on appreciation instead of expectation, referrals follow.
This same principle applies to coaching. When you invest in guidance, accountability, and execution, results compound. When you sign up for coaching, you are betting on yourself, and I am betting on you.
If you are ready to build momentum and strengthen your business for the year ahead, schedule your growth assessment call now.
Client Appreciation Event FAQ
What is a client appreciation event?
A client appreciation event is a planned gathering designed to thank clients, strengthen relationships, and create positive experiences that keep you top of mind long after a transaction closes.
How far in advance should you plan a client event?
Successful client events are typically planned several months in advance to secure venues, manage budgets, and send invitations early enough for strong attendance.
Do client appreciation events lead to referrals?
Yes. When clients feel genuinely appreciated and connected, referrals tend to happen naturally without direct requests.
What are good client event ideas on a budget?
Budget-friendly options include community centers, outdoor parks, local galleries, and shared experiences that focus on connection rather than luxury.
Should you ask for referrals at a client appreciation event?
No. The most effective events focus on gratitude and relationship-building, which creates long-term goodwill and organic referrals.
