How to Get Video Testimonials
In today’s competitive market, video testimonials for real estate agents are one of the most effective tools for building trust and attracting new clients. Why? Because people believe other people more than they believe advertising. If you don’t know how to get reviews, or you’re not using customer video testimonials to showcase your value, you’re leaving serious opportunity on the table.
Let’s explore exactly how to get video testimonials that drive conversions and how to use them as part of your ongoing real estate marketing strategy.
What Is a Customer Video Testimonial?
Customer video testimonials are unscripted video reviews from your past clients, where they share their positive experiences working with you. These testimonials speak directly to your future leads, addressing common pain points and demonstrating real-world success.
They are often filmed on smartphones or video calls and can be used across social media, emails, websites, and your real estate marketing campaigns.
Why Video Testimonials for Real Estate Agents Work
- They build instant credibility
- They show off your client service in a real, relatable way
- They help prospects visualize success by working with you
- They can be repurposed across every marketing channel
More than 85 percent of online content consumed today is video. If your face, and your happy clients’ faces, are not part of your digital strategy, you’re falling behind.
How to Get Video Testimonials from Real Estate Clients
Most agents hesitate to ask, but the truth is: happy clients love to share their stories. You just need to guide them with the right questions and make the process simple.
Ask These 5 Questions for a Powerful Video Testimonial
- What concerns did you have about buying or selling your home?
This lets future clients hear their own worries—and see how you resolved them. - How did you choose me as your agent?
This speaks directly to your discoverability and value proposition. - What did I do differently from other agents?
This defines your unique selling point and helps set you apart. - How would you describe the experience working with me?
Trust, communication, and professionalism matter—let them shine here. - What would you say if recommending me to a friend?
Authenticity matters. You want real words from real people.
Record their answers and let their genuine emotion and success do the selling for you.
How to Film and Share Your Customer Video Testimonials
Step 1: Choose the Right Clients
Pick 3 to 5 clients who reflect the kind of business you want to attract, first-time buyers, luxury sellers, FSBOs, or relocations. Their stories will resonate with similar prospects.
Step 2: Record on Video
You don’t need a fancy camera. A smartphone, Zoom call, or webcam works great. Just make sure to record horizontally and choose a well-lit, quiet space.
Step 3: Edit for Impact
Use short clips and highlight emotional or insightful moments. Include your branding and keep each testimonial under 90 seconds if possible.
Step 4: Share Everywhere
Include your testimonials on your website, social media, YouTube channel, Google Business Profile, and even in your automated follow-up campaigns. Testimonials are video marketing and your best social proof, so make sure they are seen.
FAQs About Video Testimonials for Real Estate Agents
How do I ask for a video testimonial?
Ask after a successful closing. Make it simple and casual: “Hey, I loved working with you. Would you mind sharing your experience in a quick video so others can hear it from someone who’s been through the process?”
What’s the best way to use video testimonials?
Use them in your email signature, listing presentations, website homepage, social media ads, and nurture campaigns. They are versatile, evergreen content.
Can testimonials really boost conversion rates?
Yes. Studies show that customer video testimonials significantly increase conversion because they build trust, reduce uncertainty, and create emotional connection.
Ready to Build Trust at Scale?
Video testimonials are one of the most powerful assets you can create for your business. If you want more systems to automate your growth and amplify your message, explore our real estate agent tools or book a free real estate coaching consultation today.
Your next client is already out there… let your past clients help you reach them.