A great brand starts with a great brand bible.

Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play.

In this blog, I’m going to break down the brand bible of your business, from what it is and why it’s important to the elements involved and how to create your own.

Let’s dive in…

What is branding?

Branding is the overall perception of your business in the marketplace. It includes your reputation, your visual identity, the emotions you spark in your clients, and the way you communicate across every touchpoint. A strong branding strategy helps you stand out in a crowded field, connect with your target audience, and build long-term trust.

What is a brand bible?

A brand bible is the rulebook for the way you present your business to the world, which includes your logo, fonts, brand voice, color palette, tone, and more. Anything and everything having to do with your message to the world and the way you present it goes into the brand bible.

What is the difference between a brand book and a brand bible?

Unlike a brand book, your brand bible isn’t just a reference guide to design choices; it’s a commitment to your established mission, a blueprint for the way in which you engage with the world, and the full expression of your company’s vision.

The branding bible also covers aesthetics and can be passed along to any designers or advertising agencies you may hire, but it goes much deeper beneath the surface.

By taking the time to create this, you’re planting the seeds of your long-term success.

Whether you’re making a brand book or a brand bible, if you’re not great with design, it’s well worth the money to hire a designer to help get this stuff exactly the way you like it. It’s your business, after all.

Now, let’s dive into the steps of building the brand bible.

The 9 Sections of Your Brand Bible

1) MVV Statement

This is your Mission, your Vision, and your Values. Keep these to just a few sentences each. Having these perfectly refined and written down on paper is such an incredibly powerful tool.

• Mission: Why are you in real estate? Who do you serve and what can you do to help them?
• Vision: Your ideal vision of the future. How big do you want to grow? Ten years from now, how are you different and how have you helped your community?
• Values: What ethics are you committed to? What will you never compromise on? This list can be a little longer, but you must stick to it.

2) Your Brand Bible USP

Your Unique Selling Proposition. This may be the most important aspect of your personal branding.

3) Client Avatar for Your Brand

Who is your target audience? Get specific. The clearer your branding identity, the easier it is to create marketing that resonates.

4) Tone / Personality

Define the brand voice you use in every email, social media post, and conversation. This is one of the most powerful parts of your branding guidelines.

5) What’s Your Brand Bible Color Palette?

Your color palette is a core element of your branding guide and instantly communicates tone and personality.

6) Your Brand Logo

A strong logo is central to your branding identity. Choose between symbol, wordmark, or hybrid to represent your business clearly and memorably.

7) Your Brand Font

Typography is a subtle but powerful piece of your branding strategy. Fonts should be consistent across your website, social media, and marketing materials.

8) Make a Brand Inspiration Board

This is where brand bible mockups and visual examples come in. By creating inspiration boards and mockups, you make your branding guide more actionable for anyone you bring on your team.

9) Marketing Platforms and Tactics

Your digital branding must be clear in your brand bible. Include guidelines for social media, email campaigns, and video content so your branding stays consistent everywhere online.

What is a brand bible template?

A brand bible template is a framework you can use to create your own branding guidelines. It usually includes placeholders for your mission, vision, values, logo usage, fonts, color palette, voice, and digital branding rules. Templates make it easier to organize your branding strategy without starting from scratch.

What is a branding guide?

A branding guide is another way of describing your brand guidelines or brand bible. It is a tool to make sure your branding identity is consistent no matter who is creating your marketing materials. This ensures your team and outside partners stay aligned with your branding.

Get Help Building Your Brand

As I mentioned earlier, building a successful brand is about making it about more than just yourself. You’re putting out a message that resonates with a wide range of people.

Having expert guidance is invaluable when building a brand and creating a clear strategy.

If you’re serious about creating a brand that lasts, you know where to find us for your free real estate coaching consultation.