The Power of a Digital Marketing Coach

If you’re still “posting when you feel like it,” boosting random ads, or failing to reach a wider audience, you’re leaving serious money on the table. A digital marketing coach isn’t just a trendy hire — they’re the secret weapon that today’s fastest riding agents are using to build predictable, scalable real estate businesses that convert attention into appointments.

The fact is, you don’t have time to learn everything, do everything, stay current with everything, and not get confused. A digital marketing coach is your solution.

In this blog, we’re breaking down exactly what a real estate marketing coach does, why now is the time to hire one, and how to know if it’s the right move for your business.

Who Are the Best Real Estate Digital Marketing Coaches?

For over 18 years, Tom Ferry coaches have been industry leaders. Agents with a Tom Ferry coach make 8X the industry average GCI.

Luz Abreu

Miami, FL
With Tom Ferry since 2022
Luz Abreu is a high-energy, Miami-based real estate coach and founder of the Home Miami Team, with nearly two decades of experience empowering women—especially Latina professionals—in both English and Spanish. Known for her “carefrontation” style, she helps agents overcome the fear of being seen, build authentic video-driven brands, and track business and life metrics so growth feels balanced and meaningful.

Paul Huber

Raleigh, NC
With Tom Ferry since 2019
Paul Huber is a data-driven, hands-on coach and broker/owner who turns complexity into clear, actionable plans. He helps full-time, action-oriented agents build structured calendars, increase accountability, and scale with modern lead-gen and CRM systems.

 

Patrick Ferry

Solana Beach, CA
With Tom Ferry since 2013
Patrick Ferry is a direct, strategy-first coach known for playbooks that win listings and convert leads. He helps agents sharpen presentations, upgrade marketing, and execute with relentless consistency to scale production.

 

Bob McCranie

Plano, TX
With Tom Ferry since 2016
Bob McCranie is a tech-forward coach and early AI pioneer who transforms messy tech stacks into clean marketing machines. Known for empathetic, direct guidance, he helps agents modernize SEO, content, and lead funnels to convert attention into appointments.

 

Carolyn Augur

Milford, CT
With Tom Ferry since 2017
Carolyn Augur is a data-driven coach who blends operations, leadership, and marketing into simple growth plays. She helps agents and teams install systems, elevate accountability, and scale sustainably without sacrificing client experience.

 

Dan Cholewa

Montreal, QC, CA
With Tom Ferry since 2022
Dan Cholewa is a high-performance coach who blends accountability, leadership, and smart marketing to drive results. He helps agents, teams, and brokerages install the habits and systems that make growth predictable and sustainable.

 

Roman Ivanov

North Miami Beach, FL
With Tom Ferry since 2021
Roman Ivanov is a tech-forward, data-driven coach who pairs platform expertise with smart process design. He helps agents implement systems and accountability, improve online conversion, and build efficient, scalable operations.

 

Marna Friedman

Marietta, GA
With Tom Ferry since 2022
Marna Friedman is a tech-savvy, systems-focused coach who brings calm to digital chaos. She helps agents streamline websites, CRMs, and Google Business profiles while building content routines that compound visibility and trust.

 

Austin Gardner

Milford, DE
With Tom Ferry since 2023
Austin Gardner is a dynamic, results-driven coach who turns complex challenges into simple, repeatable routines. He helps full-time agents build structured calendars, strengthen accountability, and scale with modern digital marketing and consistent content.

 

Rich Brecklin

Gilbert, AZ
With Tom Ferry since 2022
Rich Brecklin is a high-performance coach who simplifies digital marketing and makes consistency non-negotiable. He helps agents build content cadences, show up on video, and turn conversations into closings through practical, real-world execution.

 

Kay Fairchild

Simi Valley, CA
With Tom Ferry since 2006
Kay Fairchild is a heart-centered strategist who pairs compassionate accountability with clear action plans. She helps agents set strong foundations, focus on the right activities, and build businesses that support the lives they want.

 

Larry Webb

Ladera Ranch, CA
With Tom Ferry since 2015
Larry Webb is an established, results-focused coach with deep expertise in operations and listing mastery. He helps agents tighten their processes, improve negotiation and follow-up, and track the numbers that move revenue.

How to Get a Digital Marketing Coach

Look for coaches with proven track records, modern tech, and industry expertise.

For real estate agents, one option stands above the rest…

With a Tom Ferry real estate marketing coach, you’ll have a top industry expert helping you build a trusted brand, generate consistent leads, and scale with confidence.

Don’t waste another month winging it. Schedule a free digital marketing coach consultation now. An expert consultant will help you identify gaps in your business and show you exactly how a marketing coach for small business can transform your career. 

👉Book my coaching consultation now!

What Does a Digital Marketing Coach Do?

A digital marketing coach helps real estate agents build a repeatable marketing system that turns attention into action, without wasting time or money on guesswork.

They serve as your strategist, operator, and accountability partner for every online touchpoint:

  • Marketing Audits & Strategy: They evaluate your website, SEO, Google Business Profile, email campaigns, paid ads, and more. Then they help you create a marketing strategy tailored to your niche, market velocity, and brand.
  • Platform Prioritization: They help you focus where you’ll win fastest, like dominating Google local search, launching YouTube long-form content, or increasing visibility with Instagram Reels.
  • Content Engine: They convert your local market knowledge into helpful, searchable, people-first content that ranks on Google and gets shared across platforms.
  • Lead Funnels & Offers: They help package your value into simple funnels to get measurable results.
  • Follow-Up Systems: They help automate your CRM, install text and email drips, and make sure leads don’t fall through the cracks.
  • Stay Accountable: They’ll hold you accountable to hitting your goals and staying on track.

Why Having a Digital Marketing Coach Matters More Than Ever

Here’s what’s happening in the market, and why coaching is absolutely essential for agents to stay ahead.

Social media is your top digital lead source

According to NAR, social platforms are the #1 technology REALTORS® use to generate leads, with CRMs close behind.

Email is still printing money

Email remains the highest ROI and lowest cost lead generator in real estate.

Google search is smarter than ever

With Google’s helpful content update, ranking now depends on how people-first your content is. A coach keeps you up to date.

Google Ads have the fastest converting leads

Google Ads are a top source of high-quality leads — but only if you know how to run them effectively.

AI is moving in on SEO

More buyers are using AI to search for homes. ChatGPT is even integrated with Zillow. A coach helps you adapt content and listings to where consumers spend their time.

A great marketing coach for small business agents won’t just show you how to keep up — they’ll help you get ahead.

4 Big Levers a Marketing Coach Pulls

A good real estate marketing coach will get a bird’s-eye view of your business, conduct a SWOT analysis, and create a marketing strategy tailored to you. Here are four big levers:

1. Be Findable: SEO + Google Business Profile

  • Set up your Google Business Profile the right way
  • Systematize reviews
  • Create content buyers and sellers are searching for
  • Get found on AI search

2. Be Watchable: Video That Converts

  • Get past fear of the camera
  • Build a content calendar
  • Create YouTube long-form videos
  • Launch Reels and Shorts
  • Add strong CTAs that drive to your funnel

A marketing coach won’t do the work for you — but they’ll tell you exactly what to do and ensure you do it.

3. Be Repeatable: Funnels, Email & Automation

  • Build lead funnels with compelling offers
  • Write and automate email drips
  • Install speed-to-lead systems

4. Be Accountable: Weekly Scorecards & Coaching

  • Track KPIs like impressions → clicks → leads → appointments
  • Improve thumbnails, subject lines, video intros, etc.
  • Run A/B tests
  • Set the correct marketing budget

Marketing Coach vs. Marketing Agency: The Difference

An agency might run your ads and content for you — but when they leave, the system leaves with them.

A coach builds capability inside your business so you can grow long-term.

Some agents use both: coach for strategy, agency for execution.

Need More Help with Digital Marketing? 

Check out these Tom Ferry shows to get some of today’s best marketing strategies for free.