Why You Should Use Signs to Generate Real Estate Leads

Agents are always on the hunt for ways to generate real estate leads. They strive to make their services known to potential customers in every way possible. And, while there is definitely high-tech, online marketing for real estate, one of the most effective ways to generate new leads is by using signs. These signs act as a subtle, yet powerful marketing tool. 

Not only do they increase your visibility but they also have the potential to bring in more leads. In this post, we’ll explain why you should use signs to generate real estate leads.

What are Real Estate Signs?

For-sale signs in real estate are physical signs typically placed on or near a property that is currently on the market and available for purchase. These signs serve as a traditional and effective method of real estate marketing and advertising, attracting the attention of potential buyers who may be passing by or actively searching for properties in a specific neighborhood. 

For-sale signs typically include essential information such as the real estate agent or agency’s contact details, indicating who to reach out to for inquiries. Additionally, the sign may feature a phone number, website, or QR code, enabling interested parties to obtain more information about the property. The design and style of for-sale signs can vary, but they generally aim to provide clear and concise details to capture the interest of prospective buyers.

Benefits of Using Real Estate Signs

Real estate signs are an excellent way to increase visibility:

Signs are a wonderful way to increase visibility in the local real estate market. They generate awareness about your services while drawing attention to your name. Prospective clients seeking a property in your area are more likely to come across your signs, making it more likely that they’ll give you a call. Moreover, signs act as visual cues, developing an association between potential clients with your brand.

Increase the chances of referrals:

Using signs enhances the likelihood of getting more referrals. Imagine a situation where a passerby sees one of your signs. They may not be seeking a new house, but chances are high that they may know someone who is. If they see your name on the sign, they remember it and recommend your services. Referrals are an excellent way to generate leads without having to spend a lot of money on advertising.

Signs help build trust:

When you put signs up around town, you’re getting your name out there. Once people start seeing your name on a regular basis, they develop a sense of trust. They start to see you as a familiar face in their community, and that makes them much more likely to work with you in the future. When they do need your services, you’ll be the first name that comes to mind.

Real estate signs are cost-effective:

Compared to other forms of advertising such as print, digital media, or paid real estate ads, signs are relatively inexpensive. They don’t require a lot of money or resources to produce. Additionally, they can be reused and relocated wherever needed, making it an efficient way to advertise your services. You can also include sign riders with messages like “new listing,” “open house,” or “price reduced” to give prospective clients an incentive for giving you a call.

Ease of use:

Another benefit of using signs is how easy they are to use. You can easily customize them to reflect your brand’s message or your unique selling proposition. They’re portable and lightweight, allowing you to take them with you to events or open houses. Overall, signs are a simple yet powerful marketing tool that can generate leads for your real estate business.

Using real estate signs to generate leads is a simple yet effective listing strategy to market your services. They increase visibility, build trust, are cost-effective, and are easy to use. It’s a tool that every real estate agent should consider. Put your signs out there, and watch as the leads start coming in. Happy selling!

Looking for additional support? Sign up for your Free Real Estate Coaching Consultation from Tom Ferry. Uncover priceless wisdom, tailor-made tactics, and top-notch guidance to turbocharge your lead generation, dominate deal closures, and flourish in today’s tough market.