The Top Places to Find Listing Leads

If you’re serious about growing your real estate business, mastering how to get listing leads is non-negotiable. Sellers are the gateway to inventory, momentum, and scalable success. In today’s market, the agents who consistently generate listing leads are the ones who stay visible, stay trusted, and stay winning.

So I asked the top-producing agents in our ecosystem a simple question:
“Where are your listing leads coming from right now?”

And because they actually track their numbers, they gave me real answers. No fluff. Just what’s working.

Here are the top sources for listing leads according to thousands of coaching members who consistently outperform the industry.

The Top Sources for Real Estate Listing Leads

Listing Lead Source No. 1: Your Database

Your database is your goldmine. Past clients, current sphere, referrals, and nurtured old leads are consistently the number one source of real estate seller leads.

  • Sellers from your sphere of influence
  • Repeat business from past clients
  • Referrals from trusted connections
  • Old leads finally ready to take action

Are you calling, texting, and staying top of mind? Or are your leads drifting away to someone more consistent?

Listing Lead Source No. 2: Geographic and Niche Farming

Geographic farming is about dominating a zip code or neighborhood. Niche farming goes after specific buyer or seller segments. Either way, you build visibility and trust through consistent, relevant content.

Direct mail, digital ads, email campaigns, all of it works when you work it. If you’re looking to grow consistent listing opportunities, this is a go-to strategy for staying in front of the right people.

Need inspiration? Here’s how to become the knowledge broker in your farm.

Listing Lead Source No. 3: Video Content

The modern seller finds you through content. And video content ranks near the top for attracting real estate listing leads.

When sellers watch you break down market trends, show homes, and share real advice, they begin to trust you before you ever meet. The more videos you put out, the more leads you’ll attract.

Listing Lead Source No. 4: Google Business Profile

Don’t underestimate the power of Google. Your Google Business Profile is one of the first places potential sellers will look when vetting agents.

Make sure your profile is optimized with reviews, contact info, posts, and service descriptions. For more visibility and local ranking, check out these tips to dominate local search.

Listing Lead Source No. 5: Open Houses

Yes, open houses attract buyers… but many of those buyers are also sellers. Use this event to build local connections, talk with neighbors, and show off your marketing game.

You can also prospect the neighborhood ahead of time with this proven open house script that leads to seller conversations.

Listing Lead Source No. 6: Expired Listings

Expireds are often overlooked, but they are motivated and need a better agent. If top agents still count them as a leading source of listing leads, why shouldn’t you?

Read our full guide on how to win with expired listings and approach them with confidence.

Listing Lead Source No. 7: Paid Digital Ads

Paid ads on platforms like Facebook and Google Local Services allow you to target sellers directly with compelling messaging.

If you want to be seen everywhere, this is your path. Not sure how to start? Check out this beginner’s guide to digital ad strategy.

Listing Lead Source No. 8: Client Reviews

In a world of online research, reviews are often your first impression. When potential sellers compare you to others, they’re reading your reviews.

Make sure you’re asking happy clients to leave one. And if you’re not sure how, here’s how to get reviews easier.

Listing Lead Source No. 9: Circle Dialing

Circle dialing may sound old-school, but it works. Call the neighbors of recent listings or sales to let them know what’s happening and ask if they’ve thought about selling too.

It’s a smart way to generate warm listing leads through proximity and local interest. For a great example, hear what Byron Lazine recommends at 36:28 in this episode.

Listing Lead Source No. 10: Just Sold Mailers

The “Yikes!” letter still works. When inventory is tight, a postcard that highlights a recent sale and includes a direct ask is a proven method for uncovering off-market sellers.

Example message:

“Dear homeowner, I’m working with a family who wants to live in your neighborhood. Are you open to selling?”

Never underestimate the power of direct outreach paired with real motivation.

Final Thoughts

Your next listing is already out there, it just takes the right message at the right time. Use these top listing lead sources to build a pipeline of opportunities and grow your reputation as the agent who delivers.

Want help turning these strategies into results? Book a real estate coaching consultation today and we’ll show you how.

You’ve got what it takes. Now go generate more listing leads.