Search Results for: marketing

I love what I do. I just wrapped up our first-ever Shift! event where I spent the last two days playing host and speaker. But it was so much more than that for me… Why? Because we brought in some of the most phenomenal guest speakers, and I spent…

SHOW NOTES Many agents crash and burn when they’re starting out in online marketing. The BIG reason behind these bumps on the road? Many don’t really know who they are and what services they’re trying to sell. This mistake can cost you leads…

Do you like having a lot of leads and scheduling appointments? I bet you do! Marketing is vital in the real estate business. Its only purpose is for you to get more appointments. In this episode, I share some harsh truths on why you NEED to amp up…

Here’s the situation: You have a big project coming up that requires everything you’ve got… Maybe it’s an important listing presentation, or mapping out your marketing strategy. Or maybe it’s finally mastering that elusive script you need…

Which scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other…

If you’ve been to a tourist hotspot like Venice Beach or Downtown Las Vegas in the last couple years, among all the sunglass vendors and street performers, you might have witnessed a weird new phenomenon: People who are willing to be punched or…

Hi, it’s Tom Ferry, in conjunction with Keeping Current Matters. Today, we’re talking about the market in April of 2019. Are you familiar with the Home Price Expectation Survey? It’s a quarterly publication created by surveying a…

Sometimes it’s easy to feel stuck where you are in life. Ella Jones can relate. Rewind a little over a decade, and she was a single mom of two growing kids. She had a government job that provided a steady income but no path to financial freedom….

When you first get into the real estate business, you see these people who are selling tons of properties and you can’t help but think they’re just swimming in commission cash. Then, the more seasoned you become, you realize that might not…

A couple months back, I did a show about three positioning strategies to overcome the disruptors eating away at traditional market share. Today, I’m continuing that conversation with three MORE positioning strategies to help you do some disrupting…

Do you ever find yourself writing your blog or a social media post and wondering, “Am I doing this whole ‘content’ thing right?” You’re making the effort to create valuable content, yet maybe you’re not seeing the results you desire….

Are you confusing the heck out of your customers? You might not think so, but chances are likely you are. I’ll explain exactly what I’m talking about in the first of five marketing rules covered in today’s #ThrowbackThursday podcast. Enjoy…