Search Results for: marketing

Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are…

Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like…

There are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing…

It’s the most wonderful time of the year again (for real estate agents)! My annual Success Summit is just weeks away!  And this is no normal Summit… This is our 20th anniversary, which means that even if you’ve been with us for all 20 years,…

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what…

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should. Eileen Rivera understands that postcard marketing is both…

What stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding…

Top Real Estate Marketing Strategies to Grow Your Business If you want to grow your business and stand out in today’s competitive market, you need to master real estate marketing strategies that actually work. Whether you are just getting started…

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In…

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of…

What is a summer real estate takeover? Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent… While everyone else is going on vacation and bringing their marketing…

9 Tips to Succeed in High-End Real Estate Learning how to succeed in high-end real estate is often easier said than done. However, tapping into the high end real estate market is possible, especially when you have a firm grasp of the tips and…