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The 7 Unwritten Rules of Real Estate Marketing

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what…

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Postcard Marketing for Leveling Up Your Geographic Farm

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should. Eileen Rivera understands that postcard marketing is both…

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How to Conquer Fear of the Camera on Social Media Video

What stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding…

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Proven Real Estate Marketing Strategies For Growth

Top Real Estate Marketing Strategies to Grow Your Business If you want to grow your business and stand out in today’s competitive market, you need to master real estate marketing strategies that actually work. Whether you are just getting started…

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Top 10 Real Estate Marketing Musts for New Agents

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In…

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Annual Equity Review: The Supercharged Real Estate CMA

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of…

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4 Power Moves for Your Summer Real Estate Takeover

What is a summer real estate takeover? Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent… While everyone else is going on vacation and bringing their marketing…

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Break into the High-End Market: How to Become a Luxury Real Estate Agent

9 Tips to Become a Luxury Real Estate Agent Learning how to become a luxury real estate agent is often easier said than done. However, tapping into the luxury real estate market is possible, especially when you have a firm grasp of the tips and…

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Real Estate Fame Assets: Your Ticket to Brand Recognition

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking…

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Real Estate Micro Farming: The Gateway to Consumer Trust

When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it…

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Warming Up Cold Contacts from Your Real Estate Database

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business. Your database is a…

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How to Find Expired Listings in Real Estate

Expired Real Estate Listings – Your Key to Triumph If you’re looking for new ways to generate real estate leads, let’s dive into the world of “expired real estate listings” – a treasure trove of opportunities waiting…

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