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The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising…

The holidays are coming up! That means NOW is the time to start planning your holiday client appreciation party. And today’s blog is here to help! No matter where you’re from or what you believe in, the end of the year is a time for being with…

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep…

Your business plan is your greatest predictor of success Creating a strong real estate business plan is one of the most important things you can do to ensure clarity, stability, and predictable growth in your real estate career. In a shifting market…

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even…

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers. But in order for…

Maximize the Potential of Every Real Estate Marketing Campaign Bear with me for a second… I promise this is going somewhere important. Back in 430 BC, just 500 Spartans defeated nearly 7,000 Persians in the Peloponnesian War. They were…

Real Estate Door Knocking Scripts to Invite People to Your Mega Open House When it comes to real estate scripts, they are very powerful tools to use. Before we get to the real estate door knocking script, let me take a second to remind you of why…

Online Real Estate Video Scripts and Tips Real estate videos have become one of the most powerful marketing tools in the industry. If you want to attract new leads, build trust with your audience, and stand out from the competition, you need to…

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the…

How to Get the Most Out of TikTok for Real Estate Agents Winning on TikTok for real estate agents starts in the same place as it does for anyone else – with the TikTok algorithm. TikTok for real estate agents is a divisive subject. A lot of agents…

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you’re looking for content ideas,…