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4 Must-Make Adjustments to Your Weekly Email Newsletter

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers. But in order for…

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5 Tips to Maximize EVERY Real Estate Marketing Campaign’s Potential

Maximize the Potential of Every Real Estate Marketing Campaign Bear with me for a second… I promise this is going somewhere important. Back in 430 BC, just 500 Spartans defeated nearly 7,000 Persians in the Peloponnesian War. They were…

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Real Estate Door Knocking Scripts to Turn Open Houses into Listings

Real Estate Door Knocking Scripts to Invite People to Your Mega Open House When it comes to real estate scripts, they are very powerful tools to use. Before we get to the real estate door knocking script, let me take a second to remind you of why…

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Tips & Scripts for Online Real Estate Videos

Online Real Estate Video Scripts and Tips Real estate videos have become one of the most powerful marketing tools in the industry. If you want to attract new leads, build trust with your audience, and stand out from the competition, you need to…

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The 3 Hyperlocal S Factors of Social Media Video Performance

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the…

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TikTok for Real Estate Agents 101: Appeasing the Algorithm

How to Get the Most Out of TikTok for Real Estate Agents Winning on TikTok for real estate agents starts in the same place as it does for anyone else – with the TikTok algorithm. TikTok for real estate agents is a divisive subject. A lot of agents…

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This Week in Marketing’s Best Social Media Strategies | 2023

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you’re looking for content ideas,…

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Summit Insider 2023: The Path Forward Begins

For a long time now, I’ve known that Success Summit 2023 was going to be different.  20 years… That’s how long I’ve been hosting Summit, and it’s crazy to think about how far we’ve come. People I met all those years ago are still here…

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6 Channels for Winning More Agent-to-Agent Referrals

If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way. You know that in real estate, relationships are everything. This is especially true when it…

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Real Estate Agent Skills that Separate Pros from the Hobbyists

Are you all in? Or are you just dabbling in real estate, hoping for what you’ve heard is quick and easy money? Both of these personas exist in our industry. But only one has longevity. The real professionals will always outlast the hobbyists. This…

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9 Google Business Profile Ranking Cheat Codes

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more…

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Real Estate Coaching and Training: What’s The Difference?

What is real estate training? Real estate training refers to structured educational programs and workshops designed to equip professionals with the skills, knowledge, and strategies necessary to succeed in the real estate industry. This includes…

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