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3 Essential Real Estate Skills That Most Agents Lack

Struggling? Let’s Take a Look at Your Real Estate Skills Your real estate skills determine your success, but they could also be your downfall if left undeveloped. In a competitive market, there’s little room for skill development while managing…

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Crafting Your Personal Real Estate Brand on Social Media

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic…

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How to Win and Retain Real Estate Clients for Long-Term Growth

If you want consistent, sustainable real estate growth, then mastering how to win and keep real estate clients is non-negotiable. In this guide, we’ll show you how to become the agent clients never forget and always return to—while helping you…

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Branding Strategies for the Agent of the Future

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising…

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Throwing an Unforgettable Client Appreciation Holiday Party

The holidays are coming up! That means NOW is the time to start planning your holiday client appreciation party. And today’s blog is here to help! No matter where you’re from or what you believe in, the end of the year is a time for being with…

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10 Marketing Channels That Appreciate in Value Over Time

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep…

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7 Fundamentals of a WORKABLE Real Estate Business Plan

Your business plan is your greatest predictor of success Creating a strong real estate business plan is one of the most important things you can do to ensure clarity, stability, and predictable growth in your real estate career. In a shifting market…

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9 Jaw-Dropping AI Tools for Real Estate Agents

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even…

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4 Must-Make Adjustments to Your Weekly Email Newsletter

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers. But in order for…

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5 Tips to Maximize EVERY Real Estate Marketing Campaign’s Potential

Maximize the Potential of Every Real Estate Marketing Campaign Bear with me for a second… I promise this is going somewhere important. Back in 430 BC, just 500 Spartans defeated nearly 7,000 Persians in the Peloponnesian War. They were…

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Real Estate Door Knocking Scripts to Turn Open Houses into Listings

Real Estate Door Knocking Scripts to Invite People to Your Mega Open House When it comes to real estate scripts, they are very powerful tools to use. Before we get to the real estate door knocking script, let me take a second to remind you of why…

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Tips & Scripts for Online Real Estate Videos

Online Real Estate Video Scripts and Tips Real estate videos have become one of the most powerful marketing tools in the industry. If you want to attract new leads, build trust with your audience, and stand out from the competition, you need to…

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