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5 Real Estate Marketing Channels That Will Dominate in 2024

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important…

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20 Ways to Create a Listing Chain Reaction

What is a listing chain reaction? Let me explain… Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want…

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The NAR Lawsuit Verdict: First Reaction & Action Steps

Regarding the Outcome of the NAR Lawsuit To me, the NAR lawsuit verdict is one of those moments in our lives similar to the pandemic, the global financial crisis, or the tech bubble burst… It’s a moment of uncertainty that leaves us with a…

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The Enduring Power of Real Estate Print Marketing

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the…

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3 Essential Real Estate Skills That Most Agents Lack

Struggling? Let’s Take a Look at Your Real Estate Skills Your real estate skills determine your success, but they could also be your downfall if left undeveloped. In a competitive market, there’s little room for skill development while managing…

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Crafting Your Personal Real Estate Brand on Social Media

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic…

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How to Win and Retain Real Estate Clients for Long-Term Growth

If you want consistent, sustainable real estate growth, then mastering how to win and keep real estate clients is non-negotiable. In this guide, we’ll show you how to become the agent clients never forget and always return to—while helping you…

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Branding Strategies for the Agent of the Future

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising…

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Throwing an Unforgettable Client Appreciation Holiday Party

The holidays are coming up! That means NOW is the time to start planning your holiday client appreciation party. And today’s blog is here to help! No matter where you’re from or what you believe in, the end of the year is a time for being with…

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10 Marketing Channels That Appreciate in Value Over Time

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep…

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7 Fundamentals of a WORKABLE Real Estate Business Plan

Your business plan is your greatest predictor of success Creating a strong real estate business plan is one of the most important things you can do to ensure clarity, stability, and predictable growth in your real estate career. In a shifting market…

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9 Jaw-Dropping AI Tools for Real Estate Agents

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even…

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