Your digital footprint is important – now more than ever.

In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with Jon Krabbe, Co-Founder and Managing Partner of Agent Image, one of the leading branding authorities for real estate brokerages and agents.

Jon shared how he was motivated to start his real estate path and move forward in the real estate tech industry. 

He also revealed so much powerful advice on communicating with your team and clients during the times we’re living in and how our digital presence can improve that conversation. 

Jon and I also talked about the common mistakes agents might be making in their digital marketing and provided helpful steps to remedy any missteps you or any agent might be doing!

With all the time that we have now and opportunity to grow your business, I highly recommend listening and taking notes. See what you need to improve and what steps you’ll be implementing to move forward!

In this episode we talk about…

1:28 – Jon Krabbe shares his background in real estate and how his mentor John Aaroe inspired him

6:24 – “I’m not going to tell you what you’re doing right because you already know what you’re doing right. I’m going to tell you the mistakes that you’re probably going to make.”

7:35 – You’re going to stumble, but you move forward. Are you moving forward?

15:22 – Jon shares how after 20 years, his partnership with the two founders are still present in Agent Image

23:43 – Communication will always be key and more so during these times!

28:52 – Jon shares what Agent Image did to move forward during this time

32:23 – These are the biggest mistakes most people are making in their digital marketing 

34:15 – Take these actions into account to pump up your marketing!

45:11 – “Be mindful of your brand and how you build the name and brand from day one.”


Agent Image

Geraldine Ridaura Schumacher

Holy Matcha

Jason Pantana

Conor McCluskey

Steve Schulz