Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

Every year, as the snow melts and the flowers bloom, buyers and sellers flood the market. But success goes to the agents who plan ahead, build momentum, and follow a powerful marketing calendar. The question isn’t “Will the market be strong?”…

House Not Selling? Here’s What to Do When a Listing Won’t Sell If your house is not selling, you are not alone. In today’s unpredictable real estate market, some listings sit longer than expected. Whether it is due to location,…

3 Real Estate Problems Every Agent Must Solve Let’s face it: the life of a real estate agent is full of hurdles. The most successful agents know how to face real estate agent challenges head-on and turn obstacles into opportunities. If you want to…

How to Write Marketing Emails That Actually Serve Your Purpose  You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…

Luxury Real Estate Marketing Isn’t Like Any Other Type of Marketing Luxury real estate marketing is a whole different ballgame. If you want to move into high-end listings and attract affluent buyers and sellers, your approach must evolve. The…

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…