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Marketing & Lead Generation

Marketing & Lead Generation

Get More Referrals with These 5 Proven Referral Scripts

How to Ask for Real Estate Referrals: Use these 5 Proven Referral Scripts From expired listing scripts to objection handling, scripts are one of the best resources out there for agents. In this guide, we’ll go over how to ask for real estate…

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8 Tips for Pinterest for Real Estate Agents

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

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Using Q1’s Metrics for Q2’s Roadmap: Time to Refine the Plan

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than…

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Removing the Mystery from Your Real Estate Business Plan

New Agents’ Guide to a Real Estate Business Plan My alternate title for today’s blog was going to be “The Procrastinator’s Guide to Business Plans for Real Estate Agents.” But I don’t want to call you out like that. Because look… I…

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5 Action Items to Kickstart Your Success this Year

I’ve got 5 ideas to share with you today. The only thing that ties them together is they are all things you should be doing early the year. Otherwise… …Some will help you stand out. …Others will keep you on track. …And…

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7 Ways Smart Agents are Preparing for Their Best Year Ever

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders, and CEOs, and they’re all gearing…

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Why a Highly Coachable Real Estate CEO Wore a Banana Suit to Work

Tell the truth… you’d sorta like to see your boss have to wear a banana suit to the office one day, right? Think that might motivate you?  CEO of Howard Hanna Rand Realty, Matt Rand, certainly thought so. So he issued a challenge. Right…

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5 Ways to Get People Talking About YOU: The Growing Importance of Relevance & Remarkability

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and…

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