A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…

Want to learn how to get into luxury real estate? There’s this misconception that becoming a luxury real estate agent has to do with something other than skill, strategy, and ambition. Some agents think you either need to already need to be…

Real Estate ChatGPT Prompts for Listing Descriptions You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts and use of real estate AI.  You’ve heard me preach over and over again that the…

9 Tips to Become a Luxury Real Estate Agent Learning how to become a luxury real estate agent is often easier said than done. However, tapping into the luxury real estate market is possible, especially when you have a firm grasp of the tips and…

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step,…

Budget-Friendly Video Production Tools for Real Estate If you’re ready to level up your business, there’s no better time to harness the power of video creation. With today’s cutting-edge video production tools, you can craft compelling…

Real Estate Software and Apps for Every Need When looking at the best apps for real estate agents to use in their business technology arsenal, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features…