The difference between past clients and forever real estate clients At this year’s Success Summit, I challenged attendees to a monumental mindset shift… I called for the END of “past” real estate clients. It’s a minor distinction with a…

Real Estate ChatGPT Prompts for Listing Descriptions You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts and use of real estate AI.  You’ve heard me preach over and over again that the…

Get a Stunning Presentation with this Listing Appointment Checklist A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. 🙃 What’s your No. 1 priority…

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step,…

Real Estate Mistakes to Avoid When Starting Your Career New agent, rookie, newbie, upstart… whatever you want to call yourself, you just finished your real estate education and you’re in an all-new world. You feel all alone… and desperate to…

Seller Closing Gift Ideas to Ensure You’re Remembered When it comes to closing gift ideas, you’ve got to think bigger than the usual. For first-time home buyers, it’s all about giving them something that not only shows appreciation but…

The NAR Lawsuit against agent commissions is now a class action. Buyside might be going bye-bye, and people are scared. But what can you do about it? If you’re nervous about the NAR lawsuit, it’s hard to blame you…

Want more listing appointments? Get an appointment setting script. Well, I’ll do you two better – and they’re delivered through text and email! Let’s talk about why having an appointment setting script is possibly the most important tool in…