The Key to Winning Real Estate Strategies: Run Plays That Work
When it comes to growing a thriving real estate business, real estate strategies are everything. The top performers aren’t just lucky. They use repeatable, proven actions: what I like to call “plays that work.”
Have you ever watched a football or basketball game where one team keeps doing the same thing over and over, and their opponent just can’t stop it?
That team found a winning play, and they’re going to keep running it again and again until it stops working.
Think about your real estate business the same way.
When it comes to how to be successful in real estate, are you consistently running plays that work? Or are you doing things that don’t bring results?
Here’s the deal: Great real estate strategies can be anything from a reliable morning routine to a killer objection handler that lands you more appointments. In today’s #TomFerryShow, I’m breaking down three essential areas where the right real estate plays can make all the difference.
Real Estate Strategy #1: A Successful Day Starts the Night Before
Winning real estate strategies don’t start when your alarm goes off. They start the night before.
Waking up prepared, energized, and focused puts you ahead of the competition. And that begins with how you prepare the night before.
A high-performing nighttime routine might include:
- Reviewing your schedule and priorities for the next day
- Turning off screens and disconnecting from distractions
- Reading something that elevates your mindset
- Spending quality time with loved ones
- Drinking a calming tea to ease into sleep
Just like a football team succeeds when every player knows the plan and executes it, your success comes from aligning your evening habits with your goals. A productive day starts with a clear mind and rested body, an often-overlooked part of successful real estate strategies.
Real Estate Strategy #2: Power Up Your Morning Routine
One of the most effective real estate success strategies is having a consistent morning routine. It sets the tone and creates momentum that carries into every part of your day.
My personal morning routine looks like this:
- Go to the gym
- Write in my gratitude journal
- Meditate for clarity and focus
- Review the day’s schedule
- Get clear on top priorities and desired outcomes
You don’t need to copy my routine exactly, but you do need one. If you’re starting your day in reactive mode, scrolling news or responding to low-priority distractions, you’re not using a smart real estate strategy. Create your own winning play and run it daily.
Real Estate Strategy #3: Maximize Your Hour of Power
Your prospecting strategy is your growth engine. But too many agents stall before they start.
The solution? A repeatable daily system to make your Hour of Power effective.
My personal play includes:
- Preparing my lead list with names, numbers, and goals
- Practicing my scripts and reviewing key talking points
- Role-playing before dialing
- Standing up, smiling, and shifting into performance mode
- Using a powerful affirmation like “They’re home, they’re happy, and they’re waiting for my call”
This system keeps me focused and confident. Great real estate prospecting strategies eliminate hesitation and turn calls into conversions.
Create a Playbook of Winning Real Estate Strategies
These three real estate strategies are just a starting point. Your job is to build a full playbook, strategies and routines that consistently deliver results in all areas of your business.
Every time you have a win, take the time to document it:
- What worked?
- Why did it work?
- Can you repeat it?
Use “If/Then” logic to systematize your decisions. If a certain challenge arises, then you already have a response. Apply this to:
- Listing presentations
- Buyer consultations
- Open houses
- Follow-up systems
- Team communication
The best agents don’t guess. They use structured, proven real estate strategies to perform with confidence every day.
Are You Using Real Estate Strategies That Work?
The difference between growth and stagnation often comes down to consistency. Are you running proven real estate strategies every day, or just reacting and hoping for the best?
Start small. Pick one play and run it until it becomes second nature. Then add another. Over time, your business becomes more intentional, more efficient, and far more successful.
What are your favorite real estate strategies that work? Share your playbook in the comments! I’d love to hear what’s working for you.
