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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

In this episode of Growth Mode, Jimmy Mackin talks with Ken Pozek about the creator routines and testing behind Ken's $400M succes… Read More
Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

In this Growth Mode podcast, Tom Ferry talks with Jason Pantana and Jimmy Mackin about Zillow, ChatGPT, and Follow Up Boss integra… Read More
Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

Explore the Podcast

How to Win Probate Listings & Network with Attorneys

How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Win Probate Listings & Network with Attorneys

How to Use 1031 Exchanges to Unlock More Listings

In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Use 1031 Exchanges to Unlock More Listings

How to Market Today’s Headlines & Data into Listings

In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read More
How to Market Today’s Headlines & Data into Listings

Read the Latest

Sales & Listing Skills

How to Keep Real Estate Clients Engaged and Motivated to Close

3 simple steps to stay on track and keep real estate clients engaged in today's crazy market. Learn more from real estate coa… Read More
How to Keep Real Estate Clients Engaged and Motivated to Close
Real Estate Business Strategy

The Foundations of Real Estate Business Planning

Learn the foundations of business planning: design your vision, hack your motivations, and create a blueprint for the year ah… Read More
The Foundations of Real Estate Business Planning
Sales & Listing Skills

ChatGPT for Real Estate: Prompts for Writing Listing Descriptions

In this blog, Tom Ferry talks about how to write the best listing descriptions possible using strategic ChatGPT prompts. Read More
ChatGPT for Real Estate: Prompts for Writing Listing Descriptions
Real Estate Business Strategy

Federal Reserve Interest Rates: What Agents Need to Know!

Tom Ferry offers real estate agents insights into what cuts to federal reserve interest rates mean for their businesses and h… Read More
Federal Reserve Interest Rates: What Agents Need to Know!
Sales & Listing Skills

How to Host a Meaningful Client Appreciation Event

In this blog, Tom Ferry showcases how Rockstar real estate leader Donna Molet throws her astounding client appreciation party… Read More
How to Host a Meaningful Client Appreciation Event
Agent Productivity & Balance

From Ideation to Implementation: Creating Massive Action

In this blog, Tom Ferry shows you how to create massive action in your real estate business by implementing three crucial thi… Read More
From Ideation to Implementation: Creating Massive Action
Success Coaching for Agents

Success Summit 2024 Insider: 7,000 Agents Take Over Dallas!

In this blog, you'll get a look into the incredible 3 days of the greatest real estate event of all time - Tom Ferry's Succes… Read More
Success Summit 2024 Insider: 7,000 Agents Take Over Dallas!
Sales & Listing Skills

A Post-Settlement Real Estate World: Open Houses & Scripts for Success

Navigate new NAR settlement rules with effective open houses to build trust, generate leads, and secure agreements for post-s… Read More
A Post-Settlement Real Estate World: Open Houses & Scripts for Success
Real Estate Business Strategy

How to Set Financial Goals and Build Lasting Wealth

In this blog, Tom Ferry shows real estate agents how to set financial goals to get into the 5% of people who create generatio… Read More
How to Set Financial Goals and Build Lasting Wealth