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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

Build a brand bible that keeps your voice, visuals, and marketing consistent. Includes brand bible examples, mockup ideas, and mor… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner

In this episode of Growth Mode, Tom and Jimmy show you how to get your real estate business moving again when progress stalls. Read More
When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

Explore the Podcast

The New Trend in Video: Moving Beyond Polished Reels to Storytelling | Outliers

In this episode of the Outliers podcast, Tom talks with team leader and social media superstar agent Shannon Gillette. Read More
The New Trend in Video: Moving Beyond Polished Reels to Storytelling | Outliers

The AI & Marketing Behind a $100M+ Team-Style Brokerage | Outliers

In this Outliers episode, Tom talks with Doug Edrington, whose team structure and AI systems are powering a profitable brokerage. Read More
The AI & Marketing Behind a $100M+ Team-Style Brokerage | Outliers

The Culture & Personal Branding of a $100M Luxury Team | Outliers

Tom Ferry’s Outliers series is back — this time with a deep dive into the world of luxury real estate. Lourdes Maestres runs… Read More
The Culture & Personal Branding of a $100M Luxury Team | Outliers

Read the Latest

Real Estate Business Strategy

How to Build a Real Estate Team That Scales

Learn how to build a real estate team with the right structure, hiring plan, onboarding, and systems to scale production with… Read More
How to Build a Real Estate Team That Scales
Team Building & Leadership

How Real Estate Teams Work: Structure, Roles, Pros and Cons

Learn how real estate teams work, why agents choose them, common team roles, and the pros and cons of a strong real estate te… Read More
How Real Estate Teams Work: Structure, Roles, Pros and Cons
Real Estate Business Strategy

Real Estate Transaction Coordinator: What They Do & When to Hire

Learn what a real estate transaction coordinator does, when to hire one, what skills to look for, and how to choose virtual v… Read More
Real Estate Transaction Coordinator: What They Do & When to Hire
Marketing & Lead Generation

How to Get the Best Real Estate Social Media Training

A real estate prospecting coach isn't a luxury. It's the single most direct investment you can make in your pipeline, your in… Read More
How to Get the Best Real Estate Social Media Training
Marketing & Lead Generation

Real Estate Video Scripts: 6 Proven Ideas, Examples, and Tips for Agents

Discover real estate video scripts, real estate marketing video script examples, and simple tips to help agents create videos… Read More
Real Estate Video Scripts: 6 Proven Ideas, Examples, and Tips for Agents
Real Estate Business Strategy

Real Estate Networking Tips for Agents Who Want More Referrals

Learn real estate networking tips for agents, including where to meet contacts, how to follow up, and how to turn local relat… Read More
Real Estate Networking Tips for Agents Who Want More Referrals
Marketing & Lead Generation

How to Sell Million Dollar Homes: A Guide to High End Real Estate

Learn how to sell million dollar homes with high end real estate strategies & luxury listing plans high end realtors use to w… Read More
How to Sell Million Dollar Homes: A Guide to High End Real Estate
Team Building & Leadership

Smart Real Estate Team Structure (6 Models That Scale)

Learn how real estate teams work, explore proven real estate team structures, and choose the right roles to scale your busine… Read More
Smart Real Estate Team Structure (6 Models That Scale)
Team Building & Leadership

Real Estate Team Building: How to Structure, Scale, & Lead a Team

Learn how real estate team building works, how to structure a real estate team, and the smartest way to scale your business w… Read More
Real Estate Team Building: How to Structure, Scale, & Lead a Team