Confirmation feels good. If you’ve been watching my videos or reading this blog recently, you know I’ve been emphasizing the importance of establishing “know, like, and trust” with consumers in your market. So, when I opened the National…

It’s time to shake things up. 2019 isn’t going to be “more of the same.” A changing market means this year is likely to challenge you more. It’s going to require a new, stronger approach to the things you do. And there are few elements of…

Let me ask you a question: When you think about the things you do every day, are your actions dictated primarily by intuition or by data? Data-driven action steps are good things in today’s economy. Pay attention to the data, listen to the market,…