You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.

The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.

Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including:

  • The difference between branding and marketing
  • Why focusing on demographics distracts from the big picture
  • How to find your brand purpose, values, and story
  • How to grab your audience’s emotions in your marketing

This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

In this episode, we discuss…

0:00 – About Marc

3:20 – Marketing vs. Branding

6:40 – Your brand purpose

10:20 – Mass marketing is a big problem

14:20 – Speaking their language

17:30 – Emotional benefits

20:00 – Demographics and the bigger picture

24:20 – Brands make promises

30:56 – Stop conversational marketing

35:40 – Don’t stagnate