The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say?
Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of them even wrote the book on it – Phil M. Jones and Jason Pantana.
In this episode, the three of us are going to take a deep dive into real estate marketing videos. You’ll learn:
- The types of videos you should be making
- The dialogues and phrasing to use
- How to add context to your message
And a whole lot more.
If you’re making real estate marketing videos, this is a conversation you need to hop in on. And if you’re not, then what are you even doing?
In this episode, we discuss…
0:00 – Thoughtful content creation
1:25 – Jason’s most important videos
5:02 – Creating context
8:00 – If multiple offers are back…
12:08 – Connecting with customers in a new market
19:37 – To the people who showed interest…
26:11 – The unsubscribed
29:35 – How to be more likable
34:32 – A strategy for connecting
38:38 – What was most valuable to you?