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Podcasts

Podcasts

Branding and Marketing a Real Estate Family Business

Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right. Running a family business isn’t easy, and that’s why this week, I spoke with the […]

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My Craziest Episode Yet (Packed with Listing Strategies!)

I’ll just say right off the bat that this is not the episode to miss. Right here in the studio, I have 15 of the most effective mega team leaders from the U.S. and Canada. We’re talking signature listing attraction strategies and we’re talking them fast – 3 minutes or less, per person. So, get […]

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Engineer EXTREME Growth by Attracting and Training Rockstar Salespeople

It’s been said, “When you stop growing, you start dying,” and with the market as tough as it is right now, those words are more relevant than ever. That’s why this week I have mega team leaders Lindsey and DJ DellaSala and Mark Pattison in the studio to discuss engineering growth by finding and mentoring […]

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Committed, Not Attached: How Dominant Thoughts Determine Success in Challenging Markets

Chris Heller is the Chief Real Estate Officer at OJO labs, my former affirmation partner, and co-author of one of my favorite books of the year, “Dominant Thoughts.” I really can’t stress enough how important this book is for agents facing our current market. That’s why, this week I’m talking with Chris about why he […]

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Objection Handling with Dignity and the 6 Ps of First Impressions

How many reasons have you heard for someone not wanting to sell their home? How many reasons have people had for going with other agents? People have tons of excuses, but YOU DON’T, because Phil Jones is here to give you Exactly What to Say. Phil is the author of that phenomenal book I’ve been […]

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Everything About Branding from Two of the Greatest Minds in Real Estate Marketing

Everyone who has their own business has thought about their brand. We all talk so much about branding and living into our brand, but most of us haven’t paused to ask the fundamental questions: What does “brand” actually mean? Is there a difference between your brand and your marketing? What are the pillars of a […]

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Savage Marketing Advice from Polite Canadian People

Canada… The land of hockey, poutine, polite manners, and brilliant real estate marketing innovation. This week I have four of our gigantic neighbor’s top agents – Brad McCallum, Steven Kim, Sean Ryan, and Janet Miller, and – here to talk about their iconic marketing moments. Besides just marketing, our friends also have some killer advice on setting […]

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Daring to Be Yourself: TikTok Tactics for Profit and Popularity

Phil Gerdes has always been a super-scaler, Rockstar agent. But this last December, Phil attended a particularly intense mastermind that changed his entire approach to video, branding, and communicating to his audience. As soon as he returned home, he called an emergency meeting with his entire team to tell them that everything was about to […]

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