Your buyer strategies need an update.  The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face.  Right now, it’s critical to use new buyer tactics to…

Why is it important to look at the U.K. vs. U.S. real estate markets and how they work? For starters, it shows us how things are changing across the world and the trends to watch out for. But more importantly, when we look at the agents who are…

Your real estate marketing plan is the star of your business. When formulated correctly, it’s your step-by-step guide to attracting more leads, increasing your business, and scaling your brand. But it all starts with knowing exactly how to fill it…

Your real estate business plan is the foundation of your business. It’s your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now. If…

Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked our industry, agents aren’t exactly clear on what buyer concerns are or how to address them. Well… last week I…

Real estate gifting is not just something you do as a courtesy. It’s an art that can completely transform your business and spread your name further than you can imagine. That’s what happened to Jay O’Brien when he got serious about the art of…

Building and scaling an international business is about more than just selling homes. It takes serious strategy, vision, partnerships, and, of course, marketing. U.S.-born Nick Fong has created a wildly successful business in Mexico through a series…

“What are the must-have real estate videos of 2024?” That’s the big question agents are asking as we move out of the planning phase and into the action of this new year – because not everything that worked last year will hold up now….