A client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode – finding the hidden markets within your own.
Tom and Jimmy unpack what it actually looks like to find growth when your usual stuff isn’t working. From small investor segments no one’s targeting… to offers that start real conversations… to data that shows you who’s ready to move before they raise their hand. Inside this episode:
- What most agents get wrong when they market to investors (and how to fix it)
- How to use title data to segment by ownership length, property type, and more
- Why ADU potential could be your best list, and what to say when you reach out
- The rise in “help with mortgage” searches, and what it might mean for hidden markets
- A simple, low-production way to feature price reductions and get attention fast
- What to double down on now, especially with less than 80 days left in the year
If what used to work isn’t working, this episode gives you a smarter path forward into the hidden markets you’ve been missing. 🎧 This is Episode 10 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.