Zillow updated the terms. Follow Up Boss is no longer neutral. ChatGPT changed how buyers search. This episode is about positioning. Tom Ferry, Jimmy Mackin, and Jason Pantana walk through what’s actually happening behind the scenes, what most…

A client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode – finding the hidden markets within your own. Tom and Jimmy unpack what it actually looks like to…

In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into more listings. If the first time you’re promoting a listing is when it hits Zillow, you’re already too late….

Growth isn’t just about what you’re doing—it’s about what you’re building. In this episode of Growth Mode, Jason and Jimmy go deep on how real estate pros are scaling smarter by combining AI leverage with low-friction lead…

Growth doesn’t come from effort alone; it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing real estate teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and…

What separates a product that scales from one that sinks? In this episode of Growth Mode, Tom and Jimmy break down The 8 Rules for Growth: the hard-won principles they use to build fast, stay lean, and create high-margin businesses that last….

Billboards aren’t dead, they’re a power play. Jason, Jimmy, and Tom dig into how top producers are using them (and other “old-school” plays) to build a brand moat and make every other marketing touch more effective. Then, they get tactical…

Tom, Jimmy, and Jason break down why GEO (Generative Engine Optimization) is more than a trend, it’s a strategy to position yourself as the answer in AI-powered search. If you want ChatGPT, Grok, and Gemini to cite you, this is how to…

Tom Ferry, Jimmy Mackin, and Jason Pantana break down how agents are using AI to automate follow-up, rank next to Zillow, and stay in front of their entire database—for less than $5/day. Plus: the difference between sending a market update and…