Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

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Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems.

In case you’ve missed it, here’s part 1 and here’s part 2.

Today we introduce four more winning strategies in part three!

Let’s get to it!


Listing Attraction System 9: Review Letter from the Seller to the Neighbors

You know we’re operating in the Review Economy, right?

Here’s a great way to capitalize on that environment…

At the close of a successful home sale, you ask the sellers to write a letter to all their neighbors endorsing your services. Below is an example of what the letter should say. You should write the letter yourself and email it to the client after you’ve asked them if they’ll agree to write a letter. Then simply ask them to approve it or adjust it to their liking.

Can you see how powerful this approach can be?


Tom Ferry - Success Summit


Listing Attraction System 10: Go “Live” in Front of Sold Sign

How do you leverage one SOLD property into additional listings in 2018? Here’s how…

At the close of the transaction, shoot a live video for social media – Instagram, Facebook, Twitter, or ideally all of them – explaining how you successfully closed the deal and got the sellers what they wanted, but that ultimately only one buyer could purchase that home and now you have additional buyers who love the neighborhood and are interested in buying in this community.

Once you create that video, you can then boost it on Facebook.

Listing Attraction System 11: Geographic Farming Domination Campaign

Are you in need of revitalizing your geographic farming campaign?

Or are you interested in launching a geographic farm for the first time?

Either way, below is our seven-step “Domination” campaign to capitalize on one of your existing listings.

Follow steps A-G above and mail each piece to the hyperlocal community. That’s seven direct mail pieces all about one listing that will demonstrate your success and will get your phone ringing!

Here are samples of some of the materials Eileen Rivera uses in her “Domination” campaign:








Listing Attraction System 12: Do Sales Meetings in Offices

When you come from a place of contribution, good things happen.

How can you – as a veteran Rockstar agent – deliver more value to new agents, emerging agents and veteran agents who have lost their mojo?

Here’s one idea:

I know agents who are conducting sales meetings to share some of their expertise including case studies and examples of what they do and how they do it.

What often ends up happening is less experienced agents end up approaching these Rockstars and asking for help, at which point the veteran can partner with the other agent, leverage his or her brand and split the listing 50/50.


That’s 12 listing attraction systems we’ve now covered – with the final four to come next week! PLEASE… I want to know what you think! Let me know in the comments below…



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