Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems.
In case you’ve missed it, here’s part 1 and here’s part 2.
Today we introduce four more winning strategies in part three!
Let’s get to it!
 

Listing Attraction System 9: Review Letter from the Seller to the Neighbors

You know we’re operating in the Review Economy, right?
Here’s a great way to capitalize on that environment…
At the close of a successful home sale, you ask the sellers to write a letter to all their neighbors endorsing your services. Below is an example of what the letter should say. You should write the letter yourself and email it to the client after you’ve asked them if they’ll agree to write a letter. Then simply ask them to approve it or adjust it to their liking.

Can you see how powerful this approach can be?
 

Tom Ferry - OnDemand Summit 2021

 

Listing Attraction System 10: Go “Live” in Front of Sold Sign

How do you leverage one SOLD property into additional listings in 2018? Here’s how…
At the close of the transaction, shoot a live video for social media – Instagram, Facebook, Twitter, or ideally all of them – explaining how you successfully closed the deal and got the sellers what they wanted, but that ultimately only one buyer could purchase that home and now you have additional buyers who love the neighborhood and are interested in buying in this community.

Once you create that video, you can then boost it on Facebook.