16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow

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Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month.

(If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.)

Let’s get on to the next four methods (5-8)


Listing Attraction System 5: Email Your Entire Database 2 Simple Questions

This one might be the easiest approach of all 16 systems. What you’re going to do is simply email your entire database these two questions:

  • Are you planning to sell your home in 2018 or 2019?
  • Have you had any thoughts of selling at these peak prices?

That’s all you have to do! Nothing further. Just the subject line and an otherwise-blank email.

You’ll get some responses and you’ll know who to engage with based on their answers.

Tom Ferry - Success Summit


Listing Attraction System 6: Expireds!

In the “new normal” market we’re entering, there’s going to be more and more expired listings. These are a low-cost, no brainer, fast way to get more listings… no matter the horror stories your “colleagues” in your office tell you. These people need your help to sell their house and move on to the next stage of their lives.

When you start calling these expired listings, you’re likely to encounter three distinct groups of people:

  • One-third of them have already decided who they’re going to re-list with.
  • One-third have genuinely changed their mind about selling and will not re-list their home at this time.

But this last group… this is where the opportunity lies.

  • One-third want to get their home right back on the market with a new approach. So for every 10 you call, three will be a great opportunity.

Listing Attraction System 7

To avoid any controversy, we’ve taken down this tip while we reevaluate its content.


Listing Attraction System 8: My “Rookie to Rockstar” Plan

No database. No leads. No listings. No opportunities…

And your back is against the wall.

You absolutely must succeed in this business.

That’s the scenario that led to the development of this approach. It requires grit. It requires TONS of discipline. It requires unheard-of consistency.

But guess what… It works!

Bob Kuyper used this exact plan when he re-entered real estate sales after a long stint in management. He hadn’t been in the game for a long time, and he closed 120 deals in his first 12 months through utter dedication for four-and-a-half hours every weekday morning:

Are you up to the Rookie to Rockstar plan? You can’t simply be interested in this one. You’ve gotta be fully committed. It’s not for everyone. But if you absolutely must deliver results as quickly as possible at a low cost, this plan is for you.


We’re now halfway through these 16 Listing Attraction Systems! What have you learned so far? How are these changing how you view your business? I can’t wait to read your comments below!



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