Real Estate Video Creation Hacks from the Industry’s Top Influencers
Video creation is one of the most effective tools for growing your real estate brand, generating leads, and connecting with clients. But if you are not creating video content consistently, you are missing a huge opportunity.
For the second year in a row, BombBomb conducted a deep dive into how real estate professionals are using video. The result is their Real Estate Video Influencers Guide, full of powerful lessons straight from the pros.
In this #TomFerryShow episode, BombBomb CMO Steve Pacinelli joined me to break down the most important video creation strategies that top agents are using right now. Whether you are a beginner or ready to scale up, these tips will help you improve your content, boost your confidence, and grow your business through video.
Why Is Video Creation So Important in Real Estate?
Video creation helps agents build trust, establish authority, and stay top of mind with their database. People do business with people they know and like, and video is the fastest way to create that connection at scale. From listing videos to market updates to personal messages, video builds relationships even before you meet in person.
Video Creation Tip #1: Let Curiosity Drive Your Content
One of the biggest roadblocks agents face in video creation is knowing what kind of content to make. If you ever feel stuck, start with this:
Ask yourself what you are curious about. What do you love talking about? What would you film even if no one watched?
Steve shared that some of the most successful agents started by making videos about their passions: like food, fitness, or local attractions…and then naturally tied that content back to their real estate business. People follow passion. If you are excited about what you are sharing, viewers will feel it and keep coming back.
Curiosity also helps overcome fear. Instead of forcing yourself in front of the camera, get excited about exploring a topic. That energy will help you move past hesitation.
Video Creation Tip #2: Thumbnails Matter More Than You Think
A great video is useless if no one clicks it. That is why your thumbnail image is critical. Think of it like the subject line of an email, it is the first impression.
To increase views, create thumbnails that grab attention, stir curiosity, or offer a specific benefit. Avoid generic screenshots. Take the time to create a custom image that draws people in and makes them want to know more.
This small step in the video creation process can make a big difference in your engagement.
Video Creation Tip #3: Qualify Your Viewers Up Front
Not every video needs to be for every person. In fact, one of the best video strategies is to be specific about who your video is for, and say that right away.
Steve recommends starting your videos with qualifying questions that preview what the content covers. For example:
“Are you a first-time buyer wondering how to prepare for your purchase?”
“Do you own a home and want to know what your equity could do for you right now?”
This lets the right viewers know they are in the right place. It also shows you respect your audience’s time, which builds trust and increases the chances they will watch your next video.
Video Creation Tip #4: Get Comfortable on Camera
Still afraid to hit record? Try this low-pressure approach:
Set up your phone or camera on your desk while you work. Let it run. Get used to it being there. Then talk to it occasionally as you go through your day.
The more often you do this, the less intimidating it becomes. You are not “performing,” you are practicing.
Another tip: Before you send videos to leads or clients, try sending them to friends or family. This lowers the pressure and helps you get comfortable seeing yourself on screen.
Remember: Nobody starts out feeling completely natural. Confidence in video creation comes from repetition and patience.
Video Creation Tip #5: Repurpose and Distribute Smartly
Do not just post your video once and call it done. A strong video creation strategy includes repurposing your content and sharing it in multiple places.
This is called a Pillar Content Strategy, where one main video is broken into smaller clips for different platforms like:
- YouTube
- Facebook and Facebook Live
- Instagram and IGTV
- TikTok
- Stories and Reels
You can even turn video content into blog posts, quotes, or graphics. The more places people see your message, the more impact it has.
Final Thoughts on Video Creation
Video creation is no longer optional. It is one of the most effective ways to attract attention, educate your audience, and grow your brand.
If you are not yet consistent with video, start small. Focus on what excites you. Practice often. Keep your message focused, your visuals interesting, and your distribution broad.
Let me know in the comments—what part of video creation do you struggle with most, and which tip are you going to try first?
