As you are well aware, Facebook is one of the best places to spend your advertising dollars.
Here are some things you should consider for your Facebook ads:

  • Target specific audiences (e.g. High net worth, employed at a certain company, or based on a specific location)
  • Be creative in your ads (this makes all the difference)
  • Outsource creative if needed

Gary says “The biggest variable between Facebook ads that work, and the ones that don’t, is their creativity.”
Make sure that the ads you are putting out on Facebook are top notch.
This might mean working with a outside marketing team or artist to create ads that are specific to the types of customers you want to reach.

Tom Ferry - Success Summit