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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Real Estate Finances

Understanding Gross Commission Income in Real Estate

As a real estate agent, your income isn’t just about closing deals—it’s about knowing how those deals translate into dollars. One of the most important financial metrics you’ll ever track in your business is gross commission income. If…

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Team Building

Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

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Blog Articles

5 Summit Sessions I CAN’T WAIT to See!

It’s the most wonderful time of the year again (for real estate agents)! My annual Success Summit is just weeks away!  And this is no normal Summit… This is our 20th anniversary, which means that even if you’ve been with us for all 20 years,…

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Real Estate Text Message Scripts for Grabbing Interest

Break the ice with a real estate text message script. There’s a lot to love about real estate scripts. Especially real estate text message scripts. For starters, they’re short, simple, and take so little effort. But best of all, they actually…

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Free SMART Goals Template to Help You Meet Your Goals

A SMART goals template to refine your success It’s time to check in and take stock of your progress. Are you on track to achieve your goals? Regardless of your answer, this is the time to refine and adjust. And that’s why you need a SMART…

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A Listing Appointment Checklist for Stunning Presentations

Get a Stunning Presentation with this Listing Appointment Checklist A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. 🙃 What’s your No. 1 priority…

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The Most Effective Open House Sign-In Sheet Strategies

An Open House sign-in sheet can earn MASSIVE returns. Welcome to Open House season! This is your opportunity to heat up with the weather and break big with Open Houses to attract a ton of interested people to your database. And it all starts with…

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The 18 Best Books on Mindset

What are the best books on mindset that could begin changing your life today? As a real estate coach for my entire adulthood and a lifelong student of optimizing productivity, I’ve read hundreds of the best books on mindset to come out in like…

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Break into the High-End Market: How to Become a Luxury Real Estate Agent

9 Tips to Become a Luxury Real Estate Agent Learning how to become a luxury real estate agent is often easier said than done. However, tapping into the luxury real estate market is possible, especially when you have a firm grasp of the tips and…

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5 Luxury Real Estate Marketing Tactics That WORK

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step,…

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Creating Work/Life Balance in Today’s Real Estate Market

How can you maintain a healthy work/life balance when today’s market demands more of you than ever before? This week’s blog is all about work/life balance… But Tom, hasn’t your entire message been that you need to work more, work harder,…

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8 of the Best Real Estate Coaches Share Their Top Advice

8 of the best real estate coaches share their best advice When it comes to today’s market and what you should be doing about it, everyone has an opinion – the news, the real estate “hobbyist,” and the other agents who are hurting out there…

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How to Find Expired Listings in Real Estate

Expired Real Estate Listings – Your Key to Triumph If you’re looking for new ways to generate real estate leads, let’s dive into the world of “expired real estate listings” – a treasure trove of opportunities waiting…

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Understanding Door Knocking in Real Estate

Unlocking the Power of Door Knocking in Real Estate In the fast-paced world of real estate, where digital communication, real estate Instagram reels, and agent YouTube channels often take center stage, door-knocking emerges as a timeless strategy…

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