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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

The 4 Greatest Productivity Killers & Success Barriers

Addictions = Productivity Killers 4 addictions that can zap your productivity, happiness, and success Recently, I hosted what might’ve been the most epic free real estate webinar of all time. If you joined, you’ll remember I talked about four…

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Maximizing Expired Listings for Lead Generation

Tips for Pursuing Expired Listings as Lead Generation If you haven’t made expired listings a regular part of your lead generation, it’s worth asking why. Is it because you’re scared of getting rejected? Are you worried about letting them down?…

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How to Be a Successful Real Estate Agent TODAY

How to be a successful real estate agent today is different than it was even just a few years ago – in some ways. It’s a new world out there and sometimes it can feel like everything has turned upside-down and nothing is the same. New agents…

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Visualization Techniques to Visualize Your Way to Success This Year

The Power of Success Visualization Techniques Studies show that when you know how to visualize and do it regularly, a new world opens to you – the world you want to build starting this year. As we’ve been talking about, this will likely be a…

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The Best of 2023 Content Recap!

Dive into our Best of 2023 Content Recap! 2023 was a hard year for a lot of agents. For us, that meant it was important to step up our game and deliver more value than ever before. From mindset and inspiration to marketing and business strategies,…

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Your 2024 Checklist: Complete Before Jan. 1!

The biggest killer of massive action is thinking about what actions to take. That’s why you need this 2024 checklist. 10 days. That’s all that’s left in 2023. On the one hand, it’s exciting because we’re stepping into a new year of…

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The Law of Cause & Effect to Boost Motivation & Willpower

When it comes to the Law of Cause & Effect, start with the Effect You’ve heard a million times that running a successful business is a matter of consistent cause & effect. You shoot a video, and it gets a bunch of likes, and maybe some of…

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Napoleon Leadership: How to Lead and Conquer Like Napoleon

Real estate feels like a war, strategize and lead like Napoleon. It seems like an appropriate time for the release of the new Napoleon movie, doesn’t it? When you combine all the shifts in the market, the economy, and our industry, it’s apparent…

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What Black Friday 2023 Means for Real Estate Agents

This year’s Black Friday has come and gone, but what it says about the economy and consumer spending has deeper meaning for real estate agents. Black Friday isn’t something that needs to be explained. You’ve undoubtedly taken advantage of it…

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2 Gratitude Exercises to Change Your Life

Two gratitude exercises that could shift the course of your life. “Gratitude” can mean a number of different things depending on the context. It’s a specific feeling, a broad feeling, an expectation, a form of etiquette, and a cultural…

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Bring Down Your Client Acquisition Cost with These Lead Sources

Affordable Solutions to Rising Client Acquisition Costs There are affordable solutions to the real estate agent’s greatest hurdle today: the rising CaC (Client Acquisition Costs).  Is it just me or has every lead gen source that agents once…

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The NAR Lawsuit Verdict: First Reaction & Action Steps

Regarding the Outcome of the NAR Lawsuit To me, the NAR lawsuit verdict is one of those moments in our lives similar to the pandemic, the global financial crisis, or the tech bubble burst… It’s a moment of uncertainty that leaves us with a…

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