The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner
In this episode of Growth Mode, Tom and Jimmy show you how to get your real estate business moving again when progress stalls. Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
Explore the Podcast
The Right Words Still Win: Joanna Wiebe on AI Copywriting
Copywriting expert Joanna Wiebe joins Tom Ferry to discuss AI, customer psychology, persuasive messaging, and why better words sti… Read More
How A 25-Year-Old Agent Sells 200 Homes A Year | Outliers
In this episode of Tom Ferry's Outliers podcast, Tom talks with Kaleb Monroe about the strategies he's using to sell 200 homes a y… Read More
The Death of Generalist Agents: Why You’re Being Replaced by Experts
In this episode of the podcast Tom talks with San Diego realtor Valerie Upham about why it's important for agents to find a niche. Read MoreRead the Latest
Team Building & Leadership
Smart Real Estate Team Structure (6 Models That Scale)
Smart Real Estate Team Structure (6 Models That Scale)
Learn how real estate teams work, explore proven real estate team structures, and choose the right roles to scale your busine… Read More
Team Building & Leadership
Real Estate Team Building: How to Structure, Scale, & Lead a Team
Real Estate Team Building: How to Structure, Scale, & Lead a Team
Learn how real estate team building works, how to structure a real estate team, and the smartest way to scale your business w… Read More
Marketing & Lead Generation
How to Prospect in Real Estate According to The Best Prospecting Coaches
How to Prospect in Real Estate According to The Best Prospecting Coaches
A real estate prospecting coach isn't a luxury. It's the single most direct investment you can make in your pipeline, your in… Read More
Marketing & Lead Generation
Real Estate Facebook Marketing: Ads, Leads, & Strategies That Work
Real Estate Facebook Marketing: Ads, Leads, & Strategies That Work
Learn real estate Facebook marketing strategies that drive leads. Discover how to use Facebook ads, content, & targeting to g… Read More
Sales & Listing Skills
Need an Appointment Setting Script? Here Are 3 that WORK!
Need an Appointment Setting Script? Here Are 3 that WORK!
Every agent needs a good appointment setting script right now. Luckily Tom Ferry has 3 wildly effective appointment setting s… Read More
Real Estate Business Strategy
What is GCI in Real Estate?
What is GCI in Real Estate?
GCI in real estate means Gross Commission Income, your total gross commission before splits and fees. Learn how to calculate… Read More
Marketing & Lead Generation
Is Real Estate Geo Farming Right for You? 5 Signs It Fits Your Business
Is Real Estate Geo Farming Right for You? 5 Signs It Fits Your Business
Wondering if real estate geo farming is right for you? Learn the 5 signs it fits your budget, market, personality, and long t… Read More
Uncategorized
Expired Listing Scripts: How to Find & Convert Leads
Expired Listing Scripts: How to Find & Convert Leads
Learn how to find expired listings, contact sellers legally, and use expired listing scripts to book more listing appointment… Read More
Sales & Listing Skills
What Happens at a Listing Appointment? Step by Step Guide for Agents
