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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Real Estate Finances

Understanding Gross Commission Income in Real Estate

As a real estate agent, your income isn’t just about closing deals—it’s about knowing how those deals translate into dollars. One of the most important financial metrics you’ll ever track in your business is gross commission income. If…

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Team Building

Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

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Blog Articles

The End of Past Clients: Creating Forever Real Estate Clients

The difference between past clients and forever real estate clients At this year’s Success Summit, I challenged attendees to a monumental mindset shift… I called for the END of “past” real estate clients. It’s a minor distinction with a…

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Throwing an Unforgettable Client Appreciation Holiday Party

The holidays are coming up! That means NOW is the time to start planning your holiday client appreciation party. And today’s blog is here to help! No matter where you’re from or what you believe in, the end of the year is a time for being with…

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7 Fundamentals of a WORKABLE Real Estate Business Plan

Your real estate business plan is your greatest predictor of success… …because when done correctly, it serves as your guide for the entire year. Let me show you how to bring more certainty to what you can achieve.

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ChatGPT for Real Estate: Prompts for Writing Listing Descriptions

Real Estate ChatGPT Prompts for Listing Descriptions You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts and use of real estate AI.  You’ve heard me preach over and over again that the…

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5 Tips to Maximize EVERY Real Estate Marketing Campaign’s Potential

Maximize the potential of every real estate marketing campaign Bear with me for a second here… I swear this is going somewhere meaningful… In 430 BC, 500 Spartans defeated an army of almost 7,000 Persians in the Peloponnesian War. The…

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TikTok for Real Estate Agents 101: Appeasing the Algorithm

How to Get the Most Out of TikTok for Real Estate Agents Winning on TikTok for real estate agents starts in the same place as it does for anyone else – with the TikTok algorithm. TikTok for real estate agents is a divisive subject. A lot of agents…

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From Ideation to Implementation: Creating Massive Action

Creating massive action requires a shift from ideation to implementation. If you’ve attended our Success Summit, you have plenty of ideas for your business. But as you’ll likely remember, ideas won’t save you in this market. Only massive…

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Summit Insider 2023: The Path Forward Begins

For a long time now, I’ve known that Success Summit 2023 was going to be different.  20 years… That’s how long I’ve been hosting Summit, and it’s crazy to think about how far we’ve come. People I met all those years ago are still here…

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How to Set Financial Goals That SUPERCHARGE Your Wealth

How to set financial goals for wealth Making money requires having an action plan. Keeping money requires knowing how to set financial goals. Let’s be real… The reason why thousands of real estate agents will descend on Success Summit in Dallas…

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Conquer Decision Fatigue and Streamline Your Schedule

Decision fatigue is real. Are too many decisions slowing down your progress? Luckily there’s a better way to get things done – while still being your own boss. You might think that as someone running a business and your own life, the more…

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How to Prioritize Tasks

How to Prioritize Tasks What you prioritize is what you get – and what you become. Consider this sentence: “There aren’t enough hours in the day to do everything I need to do.”

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6 Real Estate Team Leader Qualities to Adopt

Let’s look at the team leader qualities that inspire people to want to follow you, work with you, and give you the best they have. What makes a great leader? As a real estate coach whose job is to help leaders refine not only their strategies but…

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