The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner
In this episode of Growth Mode, Tom and Jimmy show you how to get your real estate business moving again when progress stalls. Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
Explore the Podcast
The AI & Marketing Behind a $100M+ Team-Style Brokerage | Outliers
In this Outliers episode, Tom talks with Doug Edrington, whose team structure and AI systems are powering a profitable brokerage. Read More
The Culture & Personal Branding of a $100M Luxury Team | Outliers
Tom Ferry’s Outliers series is back — this time with a deep dive into the world of luxury real estate. Lourdes Maestres runs… Read More
$510K GCI in His FIRST YEAR – Here’s How | Outliers
In this episode of the Outliers podcast, Tom Ferry talks with Chris Wolfe about how he make over $510K GCI in his first year in re… Read MoreRead the Latest
Real Estate Business Strategy
What is GCI in Real Estate?
What is GCI in Real Estate?
GCI in real estate means Gross Commission Income, your total gross commission before splits and fees. Learn how to calculate… Read More
Marketing & Lead Generation
Is Real Estate Geo Farming Right for You? 5 Signs It Fits Your Business
Is Real Estate Geo Farming Right for You? 5 Signs It Fits Your Business
Wondering if real estate geo farming is right for you? Learn the 5 signs it fits your budget, market, personality, and long t… Read More
Uncategorized
Expired Listing Scripts: How to Find & Convert Leads
Expired Listing Scripts: How to Find & Convert Leads
Learn how to find expired listings, contact sellers legally, and use expired listing scripts to book more listing appointment… Read More
Sales & Listing Skills
What Happens at a Listing Appointment? Step by Step Guide for Agents
What Happens at a Listing Appointment? Step by Step Guide for Agents
In this blog, Tom Ferry explains what happens at a listing appointment that actually wins the listings. Learn each step in th… Read More
Marketing & Lead Generation
The Best Real Estate Lead Generation Channels for Every Agent
The Best Real Estate Lead Generation Channels for Every Agent
Learn how to get leads as a real estate agent using proven lead generation strategies. Build buyer and seller pipelines that… Read More
Marketing & Lead Generation
The 9 Steps of Building a Brand Bible
The 9 Steps of Building a Brand Bible
Build a brand bible that keeps your voice, visuals, and marketing consistent. Includes brand bible examples, mockup ideas, an… Read More
Agent Productivity & Balance
Real Estate Automation Tools to Save Time and Scale Your Success
Real Estate Automation Tools to Save Time and Scale Your Success
Learn how automated real estate marketing, and Tom Ferry AI tools like Revii help agents save time and close more deals Read More
Marketing & Lead Generation
Real Estate Google Ads: The Best Types for Fast-Converting Leads
Real Estate Google Ads: The Best Types for Fast-Converting Leads
Learn how Google Ads for real estate generate high-intent leads, which campaigns convert, avoid wasted spend, and scale profi… Read More
Marketing & Lead Generation
Email Marketing for Real Estate Agents: Tips, Templates, Strategy
