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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

In this blog, Tom Ferry gives you a goal setting template full of questions you need to ask to get yourself back into action. Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

In this episode of Growth Mode, Jimmy Mackin talks with Ken Pozek about the creator routines and testing behind Ken's $400M succes… Read More
Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

In this Growth Mode podcast, Tom Ferry talks with Jason Pantana and Jimmy Mackin about Zillow, ChatGPT, and Follow Up Boss integra… Read More
Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat

“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

Tom Ferry and Jimmy Mackin break down the hidden market plays to run when nothing else is working, from investors to data segmenta… Read More
“I Need to Do Something Different”: The Playbook for Finding Hidden Markets

Explore the Podcast

How to Win Probate Listings & Network with Attorneys

How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Win Probate Listings & Network with Attorneys

How to Use 1031 Exchanges to Unlock More Listings

In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Use 1031 Exchanges to Unlock More Listings

How to Market Today’s Headlines & Data into Listings

In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read More
How to Market Today’s Headlines & Data into Listings

Read the Latest

Marketing & Lead Generation

Real Estate Google Ads: The Best Types for Fast-Converting Leads

In this blog, we'll dive into the most important types of Google Ads for real estate agents to start running right now! Read More
Real Estate Google Ads: The Best Types for Fast-Converting Leads
Real Estate Business Strategy

Understanding Gross Commission Income in Real Estate

Gross commission income is at the center of real estate. But there's more to it than you may expect, and it's only a portion… Read More
Understanding Gross Commission Income in Real Estate
Agent Productivity & Balance

Boost Productivity with Task Delegation: Find, Train & Retain

Optimize task delegation: hire, train, and retain a real estate assistant, so you can focus on what matters. Learn more tips… Read More
Boost Productivity with Task Delegation: Find, Train & Retain
Real Estate Business Strategy

How to Hire the Perfect Real Estate Assistant

Learn how to hire a real estate assistant to delegate tasks, complement your style, and focus on what you do best to grow you… Read More
How to Hire the Perfect Real Estate Assistant
Marketing & Lead Generation

Your Real Estate Marketing Budget: Plan, Track, Succeed

Learn how to create a smart real estate marketing budget: allocate resources, track ROI, analyze effectiveness, and optimize… Read More
Your Real Estate Marketing Budget: Plan, Track, Succeed
Marketing & Lead Generation

Winning Real Estate Strategies: Run Plays that Work

Is it time to update your real estate strategies? Start with 3 simple ways to start tunning real estate plays that work. Lear… Read More
Winning Real Estate Strategies: Run Plays that Work
Real Estate Business Strategy

Strengthen Your Brand with Effective SWOT Analysis

Master SWOT analysis to diversify lead channels, boost brand recognition, and craft measurable strategies for consistent grow… Read More
Strengthen Your Brand with Effective SWOT Analysis
Real Estate Business Strategy

Multiply Your Profits: Strategies for New Revenue Streams

Expand your revenue streams by diversifying investments, creating a strategic business plan, and maximizing returns. Learn mo… Read More
Multiply Your Profits: Strategies for New Revenue Streams
Marketing & Lead Generation

The Perfect Spring Marketing Calendar for Winning Listings

Learn the best tips for creating a powerful real estate marketing calendar to dominate the Spring market and win more listing… Read More
The Perfect Spring Marketing Calendar for Winning Listings