The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026
In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
Explore the Podcast
17% of Listings Are About to Expire…
In this special episode, Tom Ferry, Carolyn Young, and coach Jeff Mays discuss the best strategies to win the expired listings sur… Read More
How to Win Probate Listings & Network with Attorneys
How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Use 1031 Exchanges to Unlock More Listings
In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read MoreRead the Latest
Sales & Listing Skills
Need an Appointment Setting Script? Here Are 3 that WORK!
Need an Appointment Setting Script? Here Are 3 that WORK!
Every agent needs a good appointment setting script right now. Luckily Tom Ferry has 3 wildly effective appointment setting s… Read More
Sales & Listing Skills
How to Do a Listing Presentation
How to Do a Listing Presentation
In this blog, you'll learn how to do a listing presentation and how the best real estate agents use them to win more listings… Read More
Real Estate Business Strategy
Why Most Real Estate Agents Fail
Why Most Real Estate Agents Fail
Is being a real estate agent hard? What percent of real estate agents fail? Learn more about why and how to prevent it from h… Read More
Sales & Listing Skills
A Listing Appointment Checklist for Stunning Presentations
A Listing Appointment Checklist for Stunning Presentations
In this blog, Tom Ferry shows real estate agents 5 things that should be on every listing appointment checklist. Read More
Sales & Listing Skills
How to Host a Mega Open House That Gets More Listings
How to Host a Mega Open House That Gets More Listings
This is how to make a lasting impression when doing a MEGA OPEN HOUSE. Learn more about a mega open house and how to go big! Read More
Marketing & Lead Generation
The Most Effective Open House Sign-In Sheet Strategies
The Most Effective Open House Sign-In Sheet Strategies
In this blog, Tom Ferry shows real estate agents how to create the best possible Open House sign-in sheet to generate more le… Read More
Agent Productivity & Balance
Top Success Summit 2025 Takeaways
Top Success Summit 2025 Takeaways
An an looking into Tom Ferry's Success Summit 2025, real estate's ultimate event, packed with groundbreaking strategies. Read More
Marketing & Lead Generation
7 Questions to Define Your Personal Branding
7 Questions to Define Your Personal Branding
Discover how to define your personal branding with these 7 essential questions. Get expert insights and tips on building a st… Read More
Marketing & Lead Generation
How to Build a Brand Strategy That Attracts Clients and Grows Your Business
