The Power of a Digital Marketing Coach

If you’re still “posting when you feel like it,” boosting random ads, or failing to reach a wider audience, you’re leaving serious money on the table. A digital marketing coach isn’t just a trendy hire — they’re the secret weapon that today’s fastest riding agents are using to build predictable, scalable real estate businesses that convert attention into appointments.

The fact is, you don’t have time to learn everything, do everything, stay current with everything, and not get confused. A digital marketing coach is your solution. 

In this blog, we’re breaking down exactly what a real estate marketing coach does, why now is the time to hire one, and how to know if it’s the right move for your business.

What Does a Digital Marketing Coach Do?

A digital marketing coach helps real estate agents build a repeatable marketing system that turns attention into action, without wasting time or money on guesswork.

They serve as your strategist, operator, and accountability partner for every online touchpoint:

  • Marketing Audits & Strategy: They evaluate your website, SEO, Google Business Profile, email campaigns, paid ads, and more. Then they help you create a marketing strategy tailored to your niche, market velocity, and brand.
  • Platform Prioritization: They help you focus where you’ll win fastest, like dominating Google local search, launching YouTube long-form content, or increasing visibility with Instagram Reels. It all depends on your strengths, your market, and your goals.
  • Content Engine: They convert your local market knowledge into helpful, searchable, “people-first” content that ranks on Google and gets shared across platforms.
  • Lead Funnels & Offers: They help package your value into simple funnels to get measurable results.
  • Follow-Up Systems: They help automate your CRM, install text and email drips, and make sure leads don’t fall through the cracks.
  • Stay Accountable: Just like any kind of real estate coach worthy of the title, they’ll hold you accountable to hitting your goals and staying on track, even when things get hard. 

Why Having a Digital Marketing Coach Matters More Than Ever

Here’s what’s happening in the market, and why coaching is absolutely essential for agents to stay ahead. 

Social media is your top digital lead source 

According to NAR, social platforms are the #1 technology REALTORS® use to generate leads, with CRMs close behind. Mastering content AND conversion isn’t optional anymore.

Email is still printing money

Email remains the highest ROI and lowest cost lead generator in real estate. Build your list, then nurture it intentionally.

Google search is smarter than ever 

With Google’s “helpful content” update, ranking now depends on how people-first your content is, not keyword stuffing. Plus, Google is always updating regularly. A digital marketing coach can help you stay up to date and know how to implement changes. 

If you’re looking for high-quality, fast-converting leads, you need to be running Google Ads. The problem is knowing where to start, how to control your spend, and testing the efficiency. 

AI is moving in on SEO 

More and more consumers are turning to AI to search for homes and find their agents. ChatGPT is even integrated with Zillow, allowing buyers to search for specific homes. This is an opportunity for you to make your listings stand out and be seen where consumers are spending their time.

A great marketing coach for small business agents won’t just show you how to keep up — they’ll help you get ahead.

 

4 Big Levers a Marketing Coach Pulls

A good real estate marketing coach will get a bird’s-eye view of your business, help you conduct a SWOT analysis, and create a marketing strategy tailored specifically to you. Here are just four areas where they could start…

1. Be Findable: SEO + Google Business Profile

Your coach helps you:

  • Set up your Google Business Profile the right way (categories, photos, services, UTM links)
  • Systematize reviews: ask, reply, and showcase them everywhere
  • Create content that answers actual questions buyers and sellers are searching for
  • Get found on AI search when someone asks ChatGPT for the best realtor near them

2. Be Watchable: Video That Converts

  • Get past your fear of the camera and make content that’s authentically you
  • Build out a marketing content calendar for producing more content in less time
  • Create YouTube long-form videos that build trust and authority
  • Launch Reels and Shorts for reach and visibility
  • Add strong CTAs that lead to your funnel — not just more views

A marketing real estate coach doesn’t do the work for you, but they can let you know exactly what to do and then make sure you do it. 

3. Be Repeatable: Funnels, Email & Automation

Working with a real estate marketing coach is all about putting repeatable, effective systems in place so your marketing never takes a day off, even when you do. 

  • Build lead funnels with irresistible offers (like “Move-Up Math” or “Listing Prep Checklists”)
  • Write and automate email drips that educate, prove value, and drive action
  • Install speed-to-lead systems with instant text responses and follow-up tasks

4. Be Accountable: Weekly Scorecards & Coaching

A marketing coach for small business helps you recalibrate your strategies so that everything you post is serving you and delivering results. 

  • Track KPIs like impressions → clicks → leads → appointments
  • Get coaching on thumbnails, subject lines, video intros, and more
  • Run A/B tests on landing pages, emails, and ads so you keep improving
  • Set the correct marketing budget and stay within it

 

Marketing Coach vs. Marketing Agency: The Difference

An agency might run your ads and do your content for you. But when they leave, the system leaves with them.

A marketing real estate coach builds capability inside your business. You get the frameworks, the accountability, and the skillset to grow long-term — whether you’re solo or building a team.

Some agents use both: a real estate marketing coach for strategy and growth, and vendors for short-term execution sprints.

What Does Success Look Like?

  • Visibility: You start ranking for terms like “best Realtor in [your town]” with both SEO and AI 
  • Pipeline: Social and CRM combine into a real, measurable lead engine
  • Revenue: Email list growth turns into consistent appointments and GCI
  • Control: You’re no longer reliant on any one source or vendor

And most importantly, you’ve built a marketing machine that runs whether the market is hot or not.

How to Find a Digital Marketing Coach

When searching for a digital marketing coach, look for an established history of success in helping agents scale their businesses and multiply their GCI. Also, look for what other resources their coaching provides you, such as advanced AI and tech, insider industry information, tracking/measuring tools, and knowledge resources. 

For real estate agents, there’s only one option that stands out above the rest…

Who Are the Best Real Estate Digital Marketing Coaches?

For over 18 years, Tom Ferry coaches have been ranked the best in the industry and the leaders in digital real estate coaching. That’s why agents with a Tom Ferry coach make 8X the industry average GCI. 

Here are just a few of Tom Ferry’s top digital marketing coaches…

Luz Abreu

Miami, FL
With Tom Ferry since 2022
Luz Abreu is a high-energy, Miami-based real estate coach and founder of the Home Miami Team, with nearly two decades of experience empowering women—especially Latina professionals—in both English and Spanish. Known for her “carefrontation” style, she helps agents overcome the fear of being seen, build authentic video-driven brands, and track business and life metrics so growth feels balanced and meaningful.

 

Paul Huber

Raleigh, NC
With Tom Ferry since 2019
Paul Huber is a data-driven, hands-on coach and broker/owner who turns complexity into clear, actionable plans. He helps full-time, action-oriented agents build structured calendars, increase accountability, and scale with modern lead-gen and CRM systems.

 

Patrick Ferry

Solana Beach, CA
With Tom Ferry since 2013
Patrick Ferry is a direct, strategy-first coach known for playbooks that win listings and convert leads. He helps agents sharpen presentations, upgrade marketing, and execute with relentless consistency to scale production.

 

Bob McCranie

Plano, TX
With Tom Ferry since 2016
Bob McCranie is a tech-forward coach and early AI pioneer who transforms messy tech stacks into clean marketing machines. Known for empathetic, direct guidance, he helps agents modernize SEO, content, and lead funnels to convert attention into appointments.

 

Carolyn Augur

Milford, CT
With Tom Ferry since 2017
Carolyn Augur is a data-driven coach who blends operations, leadership, and marketing into simple growth plays. She helps agents and teams install systems, elevate accountability, and scale sustainably without sacrificing client experience.

 

Dan Cholewa

Montreal, QC, CA
With Tom Ferry since 2022
Dan Cholewa is a high-performance coach who blends accountability, leadership, and smart marketing to drive results. He helps agents, teams, and brokerages install the habits and systems that make growth predictable and sustainable.

 

Roman Ivanov

North Miami Beach, FL
With Tom Ferry since 2021
Roman Ivanov is a tech-forward, data-driven coach who pairs platform expertise with smart process design. He helps agents implement systems and accountability, improve online conversion, and build efficient, scalable operations.

 

Marna Friedman

Marietta, GA
With Tom Ferry since 2022
Marna Friedman is a tech-savvy, systems-focused coach who brings calm to digital chaos. She helps agents streamline websites, CRMs, and Google Business profiles while building content routines that compound visibility and trust.

 

Austin Gardner

Milford, DE
With Tom Ferry since 2023
Austin Gardner is a dynamic, results-driven coach who turns complex challenges into simple, repeatable routines. He helps full-time agents build structured calendars, strengthen accountability, and scale with modern digital marketing and consistent content.

 

Rich Brecklin

Gilbert, AZ
With Tom Ferry since 2022
Rich Brecklin is a high-performance coach who simplifies digital marketing and makes consistency non-negotiable. He helps agents build content cadences, show up on video, and turn conversations into closings through practical, real-world execution.

 

Kay Fairchild

Simi Valley, CA
With Tom Ferry since 2006
Kay Fairchild is a heart-centered strategist who pairs compassionate accountability with clear action plans. She helps agents set strong foundations, focus on the right activities, and build businesses that support the lives they want.

 

Larry Webb

Ladera Ranch, CA
With Tom Ferry since 2015
Larry Webb is an established, results-focused coach with deep expertise in operations and listing mastery. He helps agents tighten their processes, improve negotiation and follow-up, and track the numbers that move revenue.

 

With a Tom Ferry real estate marketing coach, you’ll have a top industry expert helping you build a trusted brand, generate consistent leads, and scale with confidence.

Don’t waste another month winging it. Schedule a free digital marketing coach consultation now. An expert consultant will help you identify gaps in your business and show you exactly how a marketing coach for small business can transform your career. 

👉Book my coaching consultation now!

Need More Help with Digital Marketing? 

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