Growth doesn’t come from effort alone; it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing real estate teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff.
They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build massive databases, and why their conversion rates keep climbing while others stall.
For solo agents, this episode is a playbook: how to choose one marketing lane and go all in, the exact follow-up rhythm that turns old leads into new clients, and why sending just two CMAs a day can shift your entire pipeline.
Also in this episode:
- Building systems to reduce lead leakage and database decay
- The 80/20 approach to marketing consistency and brand visibility
- How AI is already changing prospecting, nurture, and follow-up
- Why most agents overestimate what it takes to build mindshare
For real estate teams or solo agents serious about scaling, this is the operating manual.
🎧 This is Episode 6 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.
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