You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence.

On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO, Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands.

Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn:

  • The four highest result-producing marketing channels and how to use them
  • Master strategies for SEO
  • How to use ChatGPT effectively to produce great content
  • Tips for leading in uncertain times

These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here.

In this episode, we discuss…

0:00 – About Malte

4:15 – The Luxury Presence survey

7:45 – Most important marketing channels

11:12 – SEO for real estate

13:13 – Email

14:40 – Marketing insights you need

18:20 – Improving your website

25:05 – Running an SEO audit

26:40 – ChatGPT for content creation

29:00 – Dangers of TikTok

32:26 – Email cadence & SEO tactics

38:44 – Leadership lessons

41:00 – Finding your “Zone of Genius”

43:50 – Reach out to Malte


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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!


Relevant links:

-Tom Ferry’s Roadmap Tour

-Sales & Marketing Edge

-MarketingPRO: Inbox Hero

-Coaching & Sphere subscriber exclusive trainings

-Our free guide to YouTube