You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence.
On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO, Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands.
Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn:
- The four highest result-producing marketing channels and how to use them
- Master strategies for SEO
- How to use ChatGPT effectively to produce great content
- Tips for leading in uncertain times
These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here.
In this episode, we discuss…
0:00 – About Malte
4:15 – The Luxury Presence survey
7:45 – Most important marketing channels
11:12 – SEO for real estate
13:13 – Email
14:40 – Marketing insights you need
18:20 – Improving your website
25:05 – Running an SEO audit
26:40 – ChatGPT for content creation
29:00 – Dangers of TikTok
32:26 – Email cadence & SEO tactics
38:44 – Leadership lessons
41:00 – Finding your “Zone of Genius”
43:50 – Reach out to Malte
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