Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town…

Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times.

On this episode of the podcast, I’m joined by one of the greatest agents in the game, Tom Toole, to talk about the Four Rules of Winning in a Volatile Real Estate Market. Even if the market continues to turn downwards, the agents who live by these rules are the ones that will continue to shoot upward.

Make sure to watch or listen, now.

In this episode, we discuss…

0:00 – Three types of people

4:25 – Rule 1: Burn the Boats

10:07 – Rule 2: More Conversations

17:33 – A more powerful calculator

21:56 – Getting appointments today

29:58 – Rule 3: Stop “Following Up”

39:22 – Rule 4: Present the Facts


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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!


Relevant links:

Tom Ferry’s Roadmap Tour

Sales & Marketing Edge

Coaching & Sphere subscriber exclusive trainings

Our free guide to nurturing your Database