How are you communicating to your clients?
For May 29th’s “This Week in Housing” I was joined by the team of Keeping Current Matters, the CEO and Chief Content Creator, Steve Harney and David Childers, Vice President of Content Marketing, as well as Jason Pantana, marketing guru and lead speaker of Marketing Edge.
Your job as the trusted agent is to always clarify the market information to the clients you serve. We share valuable and up-to-date data and stats so you can be the knowledgeable broker to educate and guide your clients who might be nervous or scared of the market.
Lockdown has been easing up in the country and we share the marketing strategy and language you need to be using during this time.
This episode is filled with current numbers of unemployment, virtual tools that will take you to the next level and why it’s important to think of your clients and not you when serving them!
At the end of the day, your job is to help people feel confident to make wise decisions. For you to do that, you need to prepare yourself with the recent and valuable information and strategies!
Listen to get started!
In this episode we talk about…
2:00 – “Everybody is curious about what’s going on in housing.”
5:24 – David Childers shares up-to-date housing information
9:03 – Steve Harney talks about the agents that stepped up to inform their clients about their market during the lockdown
11:27 – Jason Pantana shares helpful marketing materials and tools you should be sharing to your sellers and buyers
16:30 – Do you know an agent that checked out? Share this episode with them to come back and serve their past clients and sphere!
17:32 – David Childers shares graphics of the impact of COVID-19 on real estate showings in North America
21:15 – Steve Harney talks about the inventory crisis in the market
25:34 – Jason Pantana shares how one agent got listings by being inventive through social media
27:17 – David shares more housing data and explains why you need to constantly update your data
30:18 – Steve Harney shares numbers for residential fixed income percentage share of GDP growth during last 5 recessions
35:06 – Be the educator by using helpful tools to help your clients, learn more on Pivot!
38:10 – Tom shares how virtual seminars are the best way to connect with people
40:35 – “The funny thing about real estate is so many ways, you’re really not selling anything. You’re helping people buy and sell stuff, they’re the ones buying and selling. You’re just there to inform and be the knowledge broker.”
41:26 – How many families have you helped?
43:13 – David shares an updated number of unemployment that is affecting so many people
57:27 – This is the go-forward marketing plan that you need to use!