Use Your DiSC Profile to Boost Sales Since the dawn of civilization (I love when I get to start off like that), whenever people have talked about homes, they were talking about people. When it comes to real estate skills, this is a people…

Budget-Friendly Video Production Tools for Real Estate If you’re ready to level up your business, there’s no better time to harness the power of video creation. With today’s cutting-edge video production tools, you can craft compelling…

Welcome back! Last week we started talking about the 8 Drivers of Geometric Growth I’ll be discussing at BluePrint next month in Anaheim. More specifically, we’re focusing on the very first point, which I call the Five to Thrive marketing…

Get Geometric Growth with This 5 Point Real Estate Marketing System The way I see it, there are two truths at play in today’s market: The demand for housing means there’s tons of opportunity for enterprising agents. The lack of inventory means…

Could expertise hinder communication skills? The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their…

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…