Summer is coming up! You and your family want to get away, but you’re afraid what will happen to your business if you step away for a week or two. And no one wants to be tethered to their cell phone throughout vacation. So, what’s the solution? I’ve got four tips to ensure your business […]

Have you ever been working with a client only to find out that you have different belief systems? I’m not talking about politics or religion – just that the information you’re trying to provide isn’t getting through because your client has heard different things from less trustworthy sources. If we want to be effective, we […]

Since the dawn of civilization (I love when I get to start off like that), whenever people have talked about homes, they were talking about people. Real estate is a people business, maybe more so than any other type of sales. Whether we’re talking about managing your team or converting leads, it’s essential that we […]

The most important aspect of shooting video is delivering good content. Nothing else can possibly replace that. But once you have valuable information to deliver, the way you deliver it makes a huge difference in the way you are perceived. The professional quality of your content reflects the professional quality of service you provide. When […]

Welcome back! Last week we started talking about the 8 Drivers of Geometric Growth I’ll be discussing at BluePrint next month in Anaheim. More specifically, we’re focusing on the very first point, which I call the Five to Thrive marketing strategy. If you want to build your brand into a recession proof, lead generating machine, […]

The way I see it, there are two truths at play in today’s market: The demand for housing means there’s tons of opportunity for enterprising agents. The lack of inventory means it’s tough out there for those who are getting lost in the crowd. So, how do we fix this? How do you move from […]

The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their audience. Well, that’s that! Good job, me! Hope you learned a lot and have a great day! Oh, was I not making sense? Sorry… Sometimes […]

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said, it’s not exactly social media or a search engine – Pinterest is a discovery […]