These Things Are Hard

  • Making your calls when you don’t feel like it.
  • Tracking your numbers to hold yourself accountable.
  • Convincing FSBOs to let you in the door with a preview meeting.
  • Shooting video when you’re scared of the camera.
  • Knocking on every door surrounding your Open Houses.
  • Practicing your scripts for hours in order to internalize them.
  • Committing to increase your marketing spend.
  • Working late to accommodate your client’s schedule.
  • Finding the perfect referral partner for a client moving out of state.
  • Calling an Expired even though you know they’re getting inundated with calls.
  • Hiring the right team members.
  • Finding time to meet with past clients for coffee meetings.
  • Posting your videos for all the world to see… and critique.
  • Systematizing your online lead follow-up to ensure “speed to lead.”
  • Figuring out hashtags.
  • Writing – and regularly reviewing – your business plan.
  • Operationalizing your business to ensure it runs smoothly, regardless of how busy you are.
  • Making sense of social media platforms and creating specific content for each.
  • Fitting everything in your schedule!
  • Prospecting two hours a day, five times a week.
  • Striking up conversations with complete strangers.
  • Training your team members.
  • Learning how to delegate tasks to an assistant.
  • Managing your schedule so you can attend at least 3 training events annually.
  • Reading a new business book every 15 days.
  • A/B testing your ads to maximize your return on investment.

 

Tom Ferry - Success Summit 2022