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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

Read More
Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

Read More
Understanding Gross Commission Income in Real Estate

As a real estate agent, your income isn’t just about closing deals—it’s about knowing how those deals translate into dollars. One of the most important financial metrics you’ll ever track in your business is gross commission income. If…

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Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you realize you simply can’t do it all on your own. You’ve built a thriving business and nailed down your systems, but the day-to-day grind of managing administrative tasks, client communication,…

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Build a Brand Bible & Develop a Marketing Plan

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

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The Perfect Spring Marketing Calendar for Winning Listings

Every year, as the snow melts and the flowers bloom, buyers and sellers flood the market. But success goes to the agents who plan ahead, build momentum, and follow a powerful marketing calendar. The question isn’t “Will the market be strong?”…

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Geographic Farming: A Guide to Real Estate in the Neighborhood

Using Real Estate Geographic Farming to Boost Your Business While online marketing, hosting open houses, and advertising are all essential, there’s another powerful strategy that can help you stand out in your community – geographic farming….

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Looking Deeper at Real Estate Agent Commission

All About Real Estate Commission Since the NAR settlement, real estate agents have found themselves under a microscope, often facing skepticism about their commissions. It’s crucial to take a step back to explain how agents earn their income and…

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How to Avoid Q4 Work Fatigue & Conquer the End of the Year

Avoid Work Fatigue in Q4 and Finish the Year Strong This past Success Summit left agents equipped with powerful strategies on how to achieve goals and advanced tools to charge forward into Q4. As we dive into this crucial final quarter of the year,…

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Is the Economy Crashing? 4 Data-Backed Recession Plays

How to Grow Your Business Even if We Go into a Recession Is the economy crashing? That’s the question on everyone’s minds right now. Recently, Berkshire Hathaway sold off half of their shares in Apple, causing a full-blown panic in the stock…

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10 Business Technology Systems You Should Have

10 Business Technology Systems for a Highly Productive Business Play along with me here… What happens when you don’t have a system for a certain task? …You have to think, which eats up costly time. …You have to come up with all the steps –…

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Clearing Space: Prioritizing Revenue Generating Activities

How to Prioritize Revenue Generating Activities Last week, I held a massive real estate webinar in which myself and a group of top industry insiders dove deeper into some of the most powerful strategies from the Success Summit. These superstars…

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