The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
Read More
Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026
In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
Explore the Podcast
How to Win Probate Listings & Network with Attorneys
How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Use 1031 Exchanges to Unlock More Listings
In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Market Today’s Headlines & Data into Listings
In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read MoreRead the Latest
Team Building & Leadership
Pros and Cons of Real Estate Teams
Pros and Cons of Real Estate Teams
Working with a real estate team is becoming more common for real estate agents. Why? Learn all the pros and cons of joining r… Read More
Marketing & Lead Generation
Get More Referrals with These 5 Proven Referral Scripts
Get More Referrals with These 5 Proven Referral Scripts
Need tips on how to ask for referrals? Don't be afraid to ask clients, here are some proven scripts to get more real estate r… Read More
Real Estate Business Strategy
Quarterly Business Plan Review Guide: Assess Progress & Refine Your Strategy
Quarterly Business Plan Review Guide: Assess Progress & Refine Your Strategy
In this blog, Tom Ferry walks you through a simple yet effective technique for doing your Q1 business plan review. Read More
Uncategorized
Expired Listing Scripts: How to Get Expired Listings and Win More Appointments
Expired Listing Scripts: How to Get Expired Listings and Win More Appointments
Learn how to contact expired listings in the most effective way possible, using Tom Ferry's expired listing scripts and this… Read More
Agent Productivity & Balance
Attention-Grabbing Real Estate Video Ideas to Get More Business
Attention-Grabbing Real Estate Video Ideas to Get More Business
15 Attention-Grabbing Real Estate Video Ideas to Get More Business. Learn more from Tom Ferry. Read More
Real Estate Mindset
Positive Affirmations to Get The Most Out of Your Hour of Power
Positive Affirmations to Get The Most Out of Your Hour of Power
Positive affirmations help support, empower, and get your mind in line with your dreams and goals. Here's how to use them in… Read More
Marketing & Lead Generation
Real Estate Door Knocking Scripts to Turn Open Houses into Listings
Real Estate Door Knocking Scripts to Turn Open Houses into Listings
Door knocking in real estate turns open houses into listings. Use powerful real estate door knocking scripts to generate inte… Read More
Marketing & Lead Generation
How to Write a Business Plan for Goals & Marketing
How to Write a Business Plan for Goals & Marketing
Tom Ferry teaches us how to write a business plan for real estate, this time focusing on the marketing and tracking sections. Read More
Real Estate Business Strategy
Free SMART Goals Template to Help You Meet Your Goals