There’s No Wrong Way to Generate a Lead
Before I get to my little Marshall McLuhan moment, let me explain the origins of my approach to coaching.
When I started this company in 2004, I did so with the belief that too many real estate trainers and coaches operated solely from one strict approach to building a business.
They’d found one thing that works (sometimes) and then they’d hammer it into the ground as if it’s the be-all, end-all solution for every agent. They taught people – and still to this day continue to teach people – to put “all their eggs in one basket.”
My approach couldn’t be more different. I’ve always believed “There’s no wrong way to generate a lead.”
And to add to that, I’ve long taught the importance of having multiple pillars of lead generation and how to expand them in order to build a strong business.
It just makes sense, right? The wider you cast your net, the more fish you’re going to catch.
Seeking the Expert’s Opinion
So, with all that said, I recently asked marketing genius and one of my mentors, Jay Abraham, what he thinks when he looks around the real estate landscape.
After all, it was Jay’s famous 93 Referral Systems that inspired the many “by referral only” programs that started popping up throughout the real estate industry nearly 30 years ago.
But let’s make this very clear: Those programs weren’t created because that’s what Jay taught, or what he wanted.
It’s because someone took one of his ideas and ran with it… rather haphazardly, come to find out.
So I asked Jay about this recently, and here’s what he told me. I want you to read this and really process what he’s saying:
“I gave birth to the concept of referral strategies for Realtors back in the early ‘90s. The people teaching their version of my strategies in real estate today only grasp a fraction of its intention. It was NEVER-EVER intended to be the ONLY strategy an agent utilized. Check my expensive seminars and extensive body of work. Referral strategies are intended to be merely one pillar in a six-to-nine pillar geometric business growth system that ‘compound fuels’ off of each other. Referral generation IS powerful. But so too is power partnering. So too is the strategy of preeminence. So too are my rules for relevancy. The same goes for the three ways to grow a business system, and the advanced three-way system. Or maven marketing. Or the sticking point solutions. Or my nine drivers of exponential growth. Or leverage marketing. Or activators of absolute advantage. I could go on.
“But my point is that those ‘one-trick-pony’ advocates of building a purely referral-based real estate business failed totally to grasp the meaning and magnitude of real exponential growth. My power Parthenon exists so businesspeople can put the full power of geometry to work in and for their business. One approach alone puts you severely at risk and at best you operate in the incremental zone rather than the exponential zone I’m so famous for creating. Bottom line: You need to harness and combine multiple approaches to optimize your success and continually multiply your performance!”