Buy your Summit ticket now and SAVE! Price increases in






Tom Ferry’s

We are currently not accepting new sign-ups for WhatToSay!

Thank you for your interest in WhatToSay.

We are currently not accepting new sign-ups for WhatToSay!

Current subscribers will continue to have access, please use the sign in button
Please contact us at if you have any questions.

Sign In

Never Go in Cold Again

Every person you interact with has a unique communication style: a set of deeply ingrained values, priorities, and preferences that leave a kind of thumbprint in the way they speak and the words they choose. is an AI-driven sales conversion tool that helps you identify these styles and develop personalized communication strategies for each individual, so you can communicate with increased confidence and reach your desired result more efficiently.

“I kept missing the mark with one particular client, but upon reading the What to Say suggestions, I was able to reorder my actions and save her from leaving.”

Victoria Eberhart, Knoxville, TN
Coldwell Banker Wallace


No. The WhatToSay AI analyzes conversations and provides information and advice to users about the people they’re in communication with. Our analysis uses patented neurolinguistic technology that looks at words people use in conversation.

Our data privacy and security practices have been independently reviewed and tested by Nylas (SOC2, GDPR, CCPA, HIPAA, FINRA authorized) and Leviathan Security (threat testing, penetration testing, security audit, code review) to make sure that your data is always private and protected.

People are complex. People in relationships will increase that complexity. That is why you are using Our actionable advice is offered in such a way that it will deeply impact the person who is being analyzed and at the same time will not negatively impact other people involved. So, you can feel comfortable offering advice to people of different preferences and priorities. A good rule to follow is to be observant of who is taking the lead in making decisions and offer advice that helps them make progress.

The initial sync of your email will retrieve data as far back as 365 days. is built on 39 ranked dimensions of language which accurately predicts behavior, preferences, and priorities. We offer specific actionable advice that causes people to take action and make progress towards their goals.  Myers-Briggs (and similar personality tests) are a great starting point, but they don’t turn it into actionable, scenario-specific advice.  Knowing a person is an ENTJ, or an ISTP is only as useful as you make it. answers the “so what?” for you by telling you how to handle a listing presentation, an open house, etc.

Horoscopes, on the other hand, are cold reading generalizations that aren’t designed to be actionable or accurate enough to build a business around them.  Our technology has proven accuracy in both subjective feedback and objective regression analysis.

Seek out any written or transcribed communication they have made public on social media or websites. Twitter is a good source to find a person’s thoughts and opinions which are written in a conversational tone. Be careful of getting data from LinkedIn profiles which are often written by third parties and not in the speaker’s own natural language. Video blogs and YouTube videos are often transcribed and offer large samples which are unrehearsed or unscripted. Running these samples through the First Impressions tool will yield highly accurate insights. checks for new emails every time you refresh the page.

We currently only support English. But we are evaluating options for translation. We’d love to hear your feedback and find out what languages you want support for. email us

At the moment, is designed to work using a single email address. If you have an important communication you want to analyze from another email address, run it through your First Impressions tool and save it to your contacts in your active account.

Our teams have found it highly effective to have strategy meetings before important milestones in the transaction occur. Compare notes to get on the same page and share experiences that are working. There is nothing more powerful than a well-organized group of people working in the same direction.

We’ve analyzed over 50 Million minutes of Zoom calls from over 30,000 users.  A statistically significant percentage of those users gave us feedback saying that 86% of the insights provided in was called “highly useful and highly accurate” whereas only 4% of users said it was not accurate. We’ve also proven the advice to be useful in a split test, where salespeople using the technology increased sales conversions by 26% and reduced time to sale by an average of 44% of the time.

All people have the capacity to change. It is common for a person to try different strategies at different times and under different circumstances. People under stress will typically adopt new behaviors to change the course of their circumstances. They often return quickly to a series of established patterns that feels comfortable. Recognizing how your communication style interacts with another person’s allows you to get your point across more effectively and appreciate the motivations behind some of their unconscious behaviors.

This chart doesn’t measure friendship, usefulness, or anything like that. It’s showing your flexibility as a communicator. 

The chart represents your communication with each individual you’ve recently spoken to (via email or Zoom).


  • The larger the circle, the more communication has analyzed between the two of you.
  • The closer the circle is to the lower-left corner, the more “aligned” the communication has been with that individual.

So what does alignment mean?

This chart shows how well you can modify your speaking style to match the person you are talking with.

Simply put: The more your Priorities and Style match your audience, the easier it is for them to relate to what you are saying — making you more influential with those people.